# Suzy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/suzy

- Industry: Software
- Headquarters: New York, US
- Website: www.suzy.com
- Total disclosed funding: $89M
- Latest round: Series D (Jul 26, 2021)
- Investors on record: 10

## About

Suzy, Inc. is a consumer insights platform that leverages AI-driven tools to deliver high-quality research solutions, enabling businesses to understand consumer behavior and preferences effectively and efficiently.Suzy, Inc. specializes in consumer insights and was founded in 2009 by Dan LaFontaine and Matt Britton in New York, US. The company has successfully completed 8 deals, with its most recent deal occurring on July 26, 2021, when it raised USD 50 mn in Series D funding led by H.I.G. Growth Partners. The company currently has a valuation of USD 260.29 mn.Suzy offers a robust consumer insights platform designed for iterative research, leveraging AI to provide agency-quality data solutions at reduced costs. The platform enables businesses to conduct qualitative and quantitative research, allowing brands to explore consumer behaviors, preferences, and feedback in real time. Key features include the 'Suzy Speaks' voice-driven methodology, which utilizes an AI Moderator for scalable qualitative research, along with various tools for testing concepts, packaging, pricing, and validating marketing strategies. Suzy's clientele spans diverse industries, including food and beverage, consumer packaged goods (CPG), finance, and retail, with notable customers such as DoorDash, Walmart, and PepsiCo. The company operates primarily in North America, providing insights that help brands adapt to changing consumer demands and market conditions.Suzy generates revenue through a subscription-based model, providing clients with access to its insights platform and various research tools. Clients typically engage with the platform on a contractual basis, paying for services according to their research needs. The company's flagship products, including Suzy Insights and Suzy Speaks, are central to its offerings, allowing organizations to gather actionable insights swiftly. Revenue streams are derived from these subscription plans and partnerships with brands that utilize Suzy's proprietary tools for ongoing consumer tracking and insights generation.In July 2021, Suzy, Inc. raised USD 50 mn in Series D funding to support its growth strategy, focusing on enhancing its market research capabilities for leading brands. The company aims to develop new products and expand its offerings, although specific product release dates have not been disclosed. Suzy plans to explore additional markets and geographic regions, leveraging its recent funding to fuel this expansion and continue its trajectory in market research.

## Funding rounds

- Series D, Jul 26, 2021, $50M — North Atlantic Capital, RHO, Foundry Group, H.I.G. Growth Partners, Triangle Peak Partners, Bertelsmann Digital Media Investments
- Series C, Sep 15, 2020, $10M — RHO, Foundry Group, Triangle Peak Partners, Bertelsmann Digital Media Investments
- Series C, Feb 4, 2020, $12M — Foundry Group, Triangle Peak Partners, Bertelsmann Digital Media Investments, Tribeca Venture Partners, Thirty5 Ventures
- Series C, Nov 8, 2017, $5M — Foundry Group, Tribeca Venture Partners, Thirty5 Ventures
- Series B, Mar 20, 2014, $5M — Alta Communications, Foundry Group, Mustang Group, Tribeca Venture Partners
- Series A, Jul 27, 2011, $7M — Foundry Group, Tribeca Venture Partners

## Investors

- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series B, Series C, Series D
- Tribeca Venture Partners (https://capitalatlas.ai/funds/tribeca-venture-partners) — Series A, Series B, Series C
- Alta Communications (https://capitalatlas.ai/funds/alta-communications) — Series B
- Mustang Group (https://capitalatlas.ai/funds/mustang-group) — Series B
- Thirty5 Ventures (https://capitalatlas.ai/funds/thirty5-ventures) — Series C
- Triangle Peak Partners (https://capitalatlas.ai/funds/triangle-peak-partners) — Series C, Series D
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series C, Series D
- RHO (https://capitalatlas.ai/funds/rho) — Series C, Series D
- North Atlantic Capital (https://capitalatlas.ai/funds/north-atlantic-capital) — Series D
- H.I.G. Growth Partners (https://capitalatlas.ai/funds/h-i-g-growth-partners) — Series D