# Susten Capital Management

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/susten-capital-management

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.susten.jp
- Total disclosed funding: $21M
- Latest round: Series C (Mar 28, 2022)
- Investors on record: 6

## About

Susten Capital Management Inc. is a Tokyo-based investment firm specializing in automated asset management services, catering to individual investors seeking to enhance their financial portfolios through personalized investment strategies. Founded in 2019 in Tokyo, Japan, Susten Capital Management Inc. focuses on providing automated investment solutions for individual investors. In September 2026, Susten Capital Management Inc. raised JPY 1 billion in venture funding from Japan Post Bank, FIRSTLIGHT Capital, and The Ascent Group. Susten Capital Management Inc. offers an automated investment service that enables users to manage their financial growth efficiently. The platform constructs personalized investment portfolios based on individual financial goals, utilizing advanced investment theories and automation techniques. It is designed for users with varying levels of investment knowledge, simplifying asset allocation and compliance with NISA (Nippon Individual Savings Account) regulations, thereby targeting a wide demographic of individual investors across Japan. Susten Capital Management Inc.'s revenue model is based on service fees from its investment management services. Clients establish accounts and deposit funds into tailored investment plans, with Susten Capital Management Inc. automating fund allocation into categories like accumulation investment and growth investment. The firm maintains a secure operational framework, ensuring that client funds are managed separately through trusted financial institutions for safety and reliability in transactions. Following its most recent funding round in September 2026, Susten Capital Management Inc. plans to use the funding to support business expansion and enhance its asset management services and products.

## Funding rounds

- Series C, Mar 28, 2022, $12M — Money Forward, Inc., NOW (Japan), Tokyo University of Science Innovation Capital
- Series B, Jun 24, 2021, $5.4M — Itochu, Saison Ventures, NOW (Japan), Money Forward Venture Partners
- Series A, Jun 1, 2020, $2.8M — Tokyo University of Science Innovation Capital

## Investors

- Tokyo University of Science Innovation Capital (https://capitalatlas.ai/funds/tokyo-university-of-science-innovation-capital) — Series A, Series C
- Itochu — Series B
- Saison Ventures (https://capitalatlas.ai/funds/saison-ventures) — Series B
- NOW (Japan) — Series B, Series C
- Money Forward Venture Partners (https://capitalatlas.ai/funds/money-forward-venture-partners) — Series B
- Money Forward, Inc. — Series C