# Sustainable Fitness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sustainable-fitness

- Industry: Internet
- Headquarters: Brooklyn, US
- Website: www.every-mother.com/
- Total disclosed funding: $1.5M
- Latest round: Seed (May 6, 2020)
- Investors on record: 4

## About

Sustainable Fitness Inc specializes in exercise programs designed to enhance core and pelvic floor health. Their structured approach addresses postpartum recovery and pelvic floor dysfunction through tailored therapeutic movement resources.Founded in 2013 by Allison Rapaport, Sustainable Fitness Inc is based in Brooklyn, US. The company focuses on exercise programs for women's health, emphasizing core and pelvic floor strength. In May 2020, Sustainable Fitness Inc completed a Seed funding round, led by Courtside Ventures, raising USD 1.5 mn, with participation from Serena Ventures, Techstars, and others. The company has engaged in one funding deal to date.Sustainable Fitness Inc offers a comprehensive exercise program centered on core and pelvic floor health, addressing issues such as diastasis recti and urinary leakage. Their services include therapeutic movement videos and personalized support from pelvic floor physical therapists, primarily targeting women during postpartum recovery. Since its launch in 2018, the program has gained recognition from leading medical institutions, enhancing women's health outcomes across various urban markets in the United States.The company generates revenue through a subscription model, allowing clients access to exercise programs and consultations with licensed pelvic floor specialists. Clients can choose between monthly or annual plans for unlimited access to instructional videos and personalized therapy guidance, ensuring both direct consumer transactions and potential partnerships with healthcare providers like OB/GYNs and physical therapists.Following the Seed funding round in May 2020, Sustainable Fitness Inc plans to utilize the raised capital of USD 1.5 mn to enhance its product offerings and expand its market presence. The company is actively designing new programs aimed at addressing additional health issues related to women's wellness. They are also targeting expansion into new geographic regions, with a specific focus on urban areas across the United States where there is a high demand for pelvic health solutions. The strategic use of funding will support these initiatives and facilitate growth in previously untapped markets.

## Funding rounds

- Seed, May 6, 2020, $1.5M — Techstars, Courtside Ventures, Everywhere Ventures, Serena Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Courtside Ventures (https://capitalatlas.ai/funds/courtside-ventures) — Seed
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Serena Ventures — Seed