# Survivor Made Goods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/survivor-made-goods

- Industry: Internet
- Headquarters: New York, US
- Website: www.tothemarket.com
- Total disclosed funding: $5M
- Latest round: Series A (Oct 4, 2021)
- Investors on record: 7

## About

Survivor Made Goods, Inc. is a company focused on enhancing supply chain transparency and sustainability through responsible sourcing. It offers a diverse range of products and services tailored to ethical manufacturing practices.Founded in 2014 in New York, US, Survivor Made Goods, Inc. operates under the brand name TO THE MARKET, specializing in responsible sourcing solutions. The company has successfully closed 3 funding deals, with the latest being a Series A round in October 2021, raising USD 5.00 mn led by Curate Capital. Jane Morris serves as both the Founder and CEO, bringing her expertise in ethical sourcing to the forefront of the company's operations.TO THE MARKET specializes in modernizing responsible sourcing by offering a comprehensive suite of products and services designed to enhance supply chain transparency and sustainability. Their core offerings include a vetted network of ethical suppliers, ensuring that every product supports better wages, safer working conditions, and environmentally friendly materials. The company provides a software platform that delivers real-time insights, enabling clients to streamline their supply chain operations effectively. TO THE MARKET serves a diverse clientele, including well-known brands such as Genumark, Hearst, and Belizean Grove, committed to sustainability and responsible sourcing practices. The company's products are distributed across various geographical markets, focusing on regions that prioritize ethical manufacturing and sustainable business practices.The revenue model of TO THE MARKET is structured around partnerships and direct business-to-business transactions focused on ethical sourcing solutions. Clients engage through subscription-based services, providing access to their innovative software and supplier networks. Key offerings include customized sourcing solutions tailored to the unique needs of various industries, including consumer goods and fashion. Specific pricing plans reflect the complexity and scale of the client's sourcing requirements, ensuring a commitment to high-quality, socially responsible products and services.In October 2021, TO THE MARKET raised USD 5.00 mn in Series A funding, led by Curate Capital with participation from several other investors. The company plans to utilize these funds for new growth strategies, expanding its team, and developing new technology to capture more of the market. Future initiatives include designing new products and launching them in targeted markets, although specific timelines for these developments have yet to be disclosed.

## Funding rounds

- Series A, Oct 4, 2021, $5M — Forward Ventures, Belle Capital, Spouting Rock Capital Advisors LLC, Working Capital Fund, Knightsgate Ventures, Curate Capital
- Seed, Dec 1, 2019 — Belle Capital, PDS Ventures

## Investors

- Belle Capital (https://capitalatlas.ai/funds/belle-capital) — Seed, Series A
- PDS Ventures (https://capitalatlas.ai/funds/pds-ventures) — Seed
- Forward Ventures (https://capitalatlas.ai/funds/forward-ventures) — Series A
- Spouting Rock Capital Advisors LLC — Series A
- Working Capital Fund (https://capitalatlas.ai/funds/working-capital-fund) — Series A
- Knightsgate Ventures (https://capitalatlas.ai/funds/knightsgate-ventures) — Series A
- Curate Capital (https://capitalatlas.ai/funds/curate-capital) — Series A