# Surkus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/surkus

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.surkus.com
- Total disclosed funding: $3.5M
- Latest round: Seed (Aug 1, 2016)
- Investors on record: 5

## About

Surkus, Inc. is an online platform that connects brands with users for experiential marketing, leveraging user demographics to enhance targeted campaigns and engagement.Founded in 2015 and headquartered in Los Angeles, US, Surkus, Inc. specializes in experiential marketing by facilitating brand-user interactions. The company's operations have evolved to focus on enhancing brand engagement through a data-driven approach. The company was co-founded by Forest Zukerman, Jin Yu, and Roberto Menendez, with Forest Zukerman serving as CEO. In May 2018, Surkus raised USD 10 mn in a Series B round led by EOS Global, marking its most recent funding milestone, bringing the total amount raised to USD 10 mn. Surkus has engaged in 3 deals to date.Surkus offers a platform designed to connect brands with users for experiential marketing initiatives. This includes facilitating brand-user interactions and providing analytics to optimize campaign effectiveness. The company focuses on providing brands with access to a targeted audience, ensuring that marketing efforts are both relevant and impactful. Surkus emphasizes data-driven insights to enhance user engagement and campaign performance for its clients.Surkus generates revenue by offering brands targeted marketing solutions through its platform, charging fees for access to its user demographic data and analytics services. The pricing structure is aligned with performance metrics, allowing brands to invest in campaigns tailored to their specific audience needs. The business model supports a scalable approach to marketing, enabling brands to efficiently reach potential customers while maximizing their marketing budgets.Surkus aims to enhance its platform by developing new features that will streamline brand interactions and improve user experience, with planned updates set to launch in late 2022. The company is also targeting expansion into the Southeast Asian market to tap into a growing demand for experiential marketing, with plans to establish a presence by 2023. The recent funding from the Series B round will be utilized to support these growth initiatives, focusing on technology enhancements and market penetration strategies.

## Funding rounds

- Seed, Aug 1, 2016, $3.5M — Plug and Play, AngelList, Capital Union Investments, HashtagOne, The Explorer Group

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- AngelList — Seed
- Capital Union Investments — Seed
- HashtagOne — Seed
- The Explorer Group (https://capitalatlas.ai/funds/the-explorer-group) — Seed