# Suri

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/suri

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.trysuri.com
- Total disclosed funding: $11M
- Latest round: Series A (Mar 5, 2024)
- Investors on record: 5

## About

Based in London, UK, and founded in 2021 by Mark Rushmore, Suri also known as Sustainable Rituals operates as a dental equipment company that provides sustainable electric toothbrush that contains biodegradable materials. In October 2022, Suri raised GBP 2 million in seed funding from Hambro Perks and JamJar Investments LLP.

Suri (Sustainable Rituals) provides electric toothbrushes made from plant-based corn starch, castor oil bristles, and an aluminum body, making them long-lasting. Furthermore, the firm provides a reusable, repairable, and recyclable toothbrush.

The company plans to use the October 2022 funding to grow its team, maintain sales momentum, and expand more widely into retail channels.

## Funding rounds

- Series A, Mar 5, 2024, $7.6M — JamJar Investments, Salica Investments, DMG Ventures, V3 Ventures
- Seed, Oct 5, 2022, $2.3M — JamJar Investments, Salica Investments
- Seed, Oct 8, 2021, $0.8M — Miroma Ventures, Salica Investments

## Investors

- Miroma Ventures (https://capitalatlas.ai/funds/miroma-ventures) — Seed
- Salica Investments (https://capitalatlas.ai/funds/salica-investments) — Seed, Series A
- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Seed, Series A
- DMG Ventures (https://capitalatlas.ai/funds/dmg-ventures) — Series A
- V3 Ventures — Series A