# Surfboats Solutions Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/surfboats-solutions-private

- Industry: Internet
- Headquarters: Gurgaon, India
- Website: www.smytten.com
- Total disclosed funding: $15M
- Latest round: Series A (May 12, 2022)
- Investors on record: 6

## About

Surfboats Solutions Private Limited, based in India, operates Smytten, a platform that offers consumers the opportunity to sample personal care products across skincare, haircare, and beauty segments before purchase.Founded in 2015 and headquartered in Gurgaon, India, Surfboats Solutions Private Limited operates Smytten, which allows users to explore various personal care products through sampling. The company has secured funding through 6 deals, with the latest being a Series A round on May 12, 2022, raising a total of INR 750 million from investors including Fireside Ventures and Roots Ventures. Founders Chhavi Jain, Siddhartha Nangia, and Swagat Sarangi have contributed to the company's strategic direction, focusing on enhancing consumer engagement.Smytten specializes in providing genuine sample products across various personal care segments, including skincare, haircare, and beauty items. The platform allows users to try a wide array of products from well-known brands before making a full purchase. Customers can select samples in different sizes, which range from small trial sizes to larger quantities, facilitating an engaging customer experience where they can discover new favorites. The service aims to solve the common dilemma of product suitability by allowing users to test items personalized to their needs before committing to larger purchases. Smytten caters primarily to consumers in India, focusing on urban demographics who are increasingly inclined towards online shopping and personalized product trials.In the most recent year, Smytten reported a revenue of INR 5,459,327.70 and an EBITDA of INR -2,267,362.20. The revenue model is centered around a trial-based approach where customers earn "trial points" to select products directly from the firm, highlighting a direct-to-consumer sales strategy. Products include popular brands like Cetaphil and various serums from Pilgrim and Love Beauty & Planet, designed to encourage trial and build brand loyalty among users.In May 2022, Surfboats Solutions Private Limited raised INR 750 million in Series A funding to fortify its engineering talent and enhance its tech infrastructure, focusing on the integration of advanced AI and ML applications. This funding aims to transform the pre-purchase engagement experience between consumers and brands. The company plans to expand its product offerings and potentially enter new geographic markets, although specific regions have not yet been disclosed.

## Funding rounds

- Series A, May 12, 2022, $9.7M — Fireside Ventures, Sharrp Ventures, Roots Ventures, Survam Partners, Waao Partners, Sattva Ventures
- Series A, Aug 24, 2021, $5.4M — Fireside Ventures, Sharrp Ventures, Roots Ventures, Survam Partners, Waao Partners

## Investors

- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A
- Sharrp Ventures — Series A
- Roots Ventures (https://capitalatlas.ai/funds/roots-ventures) — Series A
- Survam Partners — Series A
- Waao Partners — Series A
- Sattva Ventures — Series A