# Surface Travel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/surface-travel

- Industry: Software
- Headquarters: New York, US
- Website: www.curacity.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Oct 20, 2015)
- Investors on record: 4

## About

Surface Travel, Inc. is a travel-focused company that provides a demand creation platform for hotel marketing solutions, enabling travel brands to convert media placements into tangible revenue effectively.Surface Travel, Inc., founded in 2015, operates from New York, US. The company specializes in hotel marketing solutions, facilitating the connection between travel brands and high-intent customers through strategic media partnerships. The founders include Mike Keriakos, Nick Slavin, and Steve Elkes, with Nick Slavin currently serving as CEO. Surface Travel, Inc. has successfully completed 2 funding deals, with the latest round occurring on January 9, 2020, raising USD 2.56 mn.Curacity offers a demand creation platform designed specifically for travel brands, focusing on hotel marketing solutions that effectively convert media placements into revenue. The core functionality of their platform allows users to upload marketing campaigns, customize messaging, and distribute premium content to high-intent travelers through partnerships with top media outlets such as AFAR, Travel + Leisure, and Condé Nast Traveler. This service addresses the gap between traditional PR and digital advertising by leveraging trusted media content to elevate brand perception, drive bookings, and provide insights into guest acquisition. Curacity primarily serves a diverse client base, including hotels and travel brands, across various geographical markets, with a notable focus on the United States and other key travel markets globally.Curacity operates on a performance-based business model, which allows clients to pay only for results rather than traditional advertising metrics like impressions or clicks. Revenue is generated primarily through partnerships with hotel brands, enabling them to access premium content placements and track real-time booking data via the Curacity platform. Clients engage with the platform through subscription services that facilitate the distribution of tailored marketing campaigns, with transaction structures involving direct B2B relationships. The company’s offerings allow for a seamless integration with property management systems (PMS), automating the attribution process and enhancing the reporting of campaign impacts. Curacity's capabilities enable clients to quantify the effectiveness of their marketing efforts, thereby driving overall revenue growth through data-informed decision-making.Following the most recent deal on January 9, 2020, where Surface Travel, Inc. raised USD 2.56 mn, the company plans to utilize these funds to enhance its platform features and expand its product offerings for travel brands. Future initiatives include launching new marketing tools designed to streamline campaign management and improve tracking analytics. In addition, there are plans to explore expansion into key international markets, specifically targeting Europe and Asia by the end of 2023, thereby broadening their global footprint in the travel marketing sector.

## Funding rounds

- Seed, Oct 20, 2015, $1.4M — Softbank Capital, Greycroft, Third Point, Pinnacle Investment Management

## Investors

- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Third Point (https://capitalatlas.ai/funds/third-point) — Seed
- Pinnacle Investment Management (https://capitalatlas.ai/funds/pinnacle-investment-management) — Seed