# SureWaves MediaTech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/surewaves-mediatech

- Industry: Media
- Headquarters: Bangalore, India
- Website: www.surewaves.com
- Total disclosed funding: $7.9M
- Latest round: Series B (Jan 13, 2014)
- Investors on record: 4

## About

SureWaves MediaTech delivers innovative advertising solutions leveraging automated technologies to enhance the effectiveness of ad placements in broadcast media, catering to the evolving needs of advertisers and networks.SureWaves MediaTech is headquartered in Bangalore, India, specializing in advertising technology solutions that optimize ad placements in television broadcasts. The company was co-founded by Anant Kansal, Rajendra Khare, and Tapan Datta. In January 2014, SureWaves secured INR 350 million in a Series B financing round led by Canaan Partners, with participation from Accel Partners and India Innovation Fund. Since its founding, the company has engaged in a total of 2 deals, focusing on expanding its market presence.SureWaves specializes in providing innovative solutions for broadcasters and advertisers, focusing on intelligent and automated advertising technologies. Their core product offerings include advanced advertising platforms that enable seamless integration of advertisements into television broadcasts, designed to enhance viewer engagement and optimize ad placement. These solutions address key challenges in the advertising sector, such as targeting efficiency and real-time analytics, ultimately aiming to maximize return on investment for advertisers while ensuring a superior experience for audiences. SureWaves serves a diverse clientele, comprising television networks, advertising agencies, and brands across various sectors, including entertainment, retail, and technology. The company's services are actively marketed across multiple geographical regions, including India, the United States, and select markets in Europe.In the most recent fiscal year of 2023, SureWaves generated revenue of INR 3,348,506.1, with an EBITDA of INR 447,247.5. Revenue is generated through a combination of subscription-based models and partnerships with broadcasting entities and advertisers, with clients paying for access to SureWaves' technology to facilitate targeted advertising campaigns.SureWaves MediaTech aims to leverage the recent Series B funding of INR 350 million, secured in January 2014, to enhance its product offerings and expand into new markets. The company is currently focused on developing new advertising technologies designed to further improve targeting efficiency and data analytics capabilities. Additionally, SureWaves plans to expand its footprint in the United States and select European markets by 2025, seeking to capture a larger share of the international advertising market.

## Funding rounds

- Series B, Jan 13, 2014, $5.7M — Accel, Canaan Partners, India Innovation Fund
- Series A, Aug 4, 2011, $2.2M — Accel, IKP Investment Management

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B
- IKP Investment Management (https://capitalatlas.ai/funds/ikp-investment-management) — Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B
- India Innovation Fund — Series B