# Sureify Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sureify-labs

- Industry: Software
- Headquarters: San Jose, US
- Website: www.sureify.com
- Total disclosed funding: $20M
- Latest round: Series C (May 5, 2021)
- Investors on record: 4

## About

Sureify Labs, Inc. specializes in technology solutions for the life insurance and annuity sectors, focusing on enhancing customer experience and operational efficiency for carriers and agents alike.Founded in 2012 and headquartered in San Jose, US, Sureify Labs, Inc. develops software tailored for life insurance and annuity sectors. The company was co-founded by Dustin Yoder, Ryan Swanson, and Sreenivasulu Velugu. In May 2021, they secured USD 15 mn in SERIES C funding led by Aspen Capital Group, bringing total funds raised to USD 15 mn. The company has completed 5 deals to date.Sureify provides a comprehensive suite of technology solutions tailored for the life insurance and annuity sectors. Their flagship product offerings include LifetimeACQUIRE, LifetimeSERVICE, LifetimeAGENT, and LifetimeENGAGE, which collectively enhance the customer experience across various stages of policy interaction. LifetimeACQUIRE facilitates a configurable application process for customers seeking insurance products, while LifetimeSERVICE enables policyholders to manage their policies through a user-friendly digital interface. LifetimeAGENT provides agents with a centralized portal that consolidates essential tools and real-time data, streamlining their workflow and improving productivity. LifetimeENGAGE focuses on fostering connections between carriers, agents, and consumers, ensuring seamless communication throughout the policy lifecycle. These products are deployed primarily in North America and select markets in Europe, contributing to Sureify's mission of modernizing the insurance experience for carriers, agents, and policyholders alike.Sureify generates revenue through a subscription-based model for its software-as-a-service (SaaS) products designed for life insurance carriers and their agents. Clients enter into partnerships with Sureify to access its modular product suite, with fees associated with implementation and ongoing support. Transactions typically involve a combination of subscription fees and transactional charges based on the usage of services such as LifetimeSERVICE, which offers digital self-servicing capabilities for policyholders. Pricing structures for these services are tailored to the specific needs of each client, allowing for flexibility based on the chosen product mix. Sureify’s revenue model capitalizes on the growing demand for digital transformation in the insurance industry, positioning itself as a pivotal partner for carriers seeking to enhance operational efficiency and customer engagement.In May 2021, Sureify Labs, Inc. raised USD 15 mn in SERIES C funding led by Aspen Capital Group, which will be used to build out its platform and ramp up research and development efforts. The company plans to introduce new product features and enhancements in the coming year, targeting expansion into key European markets by 2023 to further capitalize on the demand for its technology solutions.

## Funding rounds

- Series C, May 5, 2021, $15M — Aspen Capital Group
- Series A, Nov 25, 2016, $4.8M — Hannover Re, SixThirty, Plug and Play

## Investors

- Hannover Re — Series A
- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Series A
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Series A
- Aspen Capital Group (https://capitalatlas.ai/funds/aspen-capital-group) — Series C