# SureCo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sureco

- Industry: Insurance
- Headquarters: Santa Ana, US
- Website: www.sureco.com
- Total disclosed funding: $23M
- Latest round: Series A (Jul 1, 2025)
- Investors on record: 2

## About

Based in the US, SureCo delivers innovative health reimbursement solutions, specializing in Individual Coverage Health Reimbursement Arrangements (ICHRA) tailored for large groups, helping employers optimize healthcare costs and enhance employee benefits.SureCo, founded in 2016 and headquartered in Santa Ana, US, specializes in providing Individual Coverage Health Reimbursement Arrangements (ICHRA) for large groups. The company has executed a total of 1 deal, with the most recent funding round taking place on September 30, 2025, when it raised USD 23.00 mn in a Series A round led by Health Velocity Capital, joined by Kaiser Permanente Ventures. The founder's previous company details are not provided.SureCo specializes in Individual Coverage Health Reimbursement Arrangements (ICHRA) for large groups. Their primary offering is a centralized enrollment platform that connects businesses with various individual health insurance plans from major carriers. This model allows employers to provide customizable health benefits, effectively addressing the demand for alternatives to fully insured plans while managing costs. SureCo emphasizes a fully managed service that includes education, support during Open Enrollment, and compliance assistance throughout the year, primarily serving brokers, consultants, and HR departments across the US.SureCo generates revenue through a per-employee-per-month (PEPM) fee structure, aligning with clients' needs for transparency in healthcare spending. This model allows organizations to manage health benefits efficiently. Revenue is sourced from partnerships with brokers and consultants who deploy SureCo's ICHRA solutions to large groups, facilitating customized healthcare plans without the complexity of traditional insurance models. Each transaction involves analyzing employee data to tailor benefits packages.In July 2025, SureCo raised USD 23 mn in Series A funding, led by Health Velocity Capital and included Kaiser Permanente Ventures. The company plans to utilize this funding to support growth initiatives and enhance its technology. Future strategies include the development and launch of new products, expansion into additional markets, and further geographical regions, although specific details on the targeted markets and release dates are not currently available.

## Funding rounds

- Series A, Jul 1, 2025, $23M — Kaiser Permanente Ventures, Health Velocity Capital

## Investors

- Kaiser Permanente Ventures (https://capitalatlas.ai/funds/kaiser-permanente-ventures) — Series A
- Health Velocity Capital (https://capitalatlas.ai/funds/health-velocity-capital) — Series A