# Supy Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supy-digital

- Industry: Internet
- Headquarters: Dubai, United Arab Emirates
- Website: www.supy.io
- Total disclosed funding: $8M
- Latest round: Seed (Jul 6, 2022)
- Investors on record: 5

## About

Supy Digital Limited, based in the United Arab Emirates, delivers innovative data-driven inventory management solutions tailored for multi-branch food and beverage operations, enhancing efficiency and profitability.Founded in 2021 in Dubai, United Arab Emirates, Supy Digital Limited specializes in providing inventory management solutions for the food and beverage sector. The founders, Dani El-Zein, Ibrahim B, and Yazeed Bin Busayyis, have backgrounds in technology and business management. In July 2022, the company raised USD 8 mn in Seed funding led by BECO Capital, with participation from AMK Investment Office, COTU Ventures, Global Ventures, and Valia Ventures. This round represented the total amount raised by Supy to date.Supy offers a comprehensive suite of data-driven inventory management solutions specifically tailored for multi-branch food and beverage (F&B) operations. The core product is an integrated Inventory Management System (IMS) designed to reduce variance by up to 80% and lower food costs through smart, analytics-driven purchasing decisions. The platform includes six modular features: inventory management, procurement, invoice settlements, menu engineering, central kitchen operations, and advanced analytics. These solutions help businesses accurately record invoices, create replicable recipes, monitor orders, and gain real-time insights into spending, ultimately enhancing operational efficiency and profitability. Supy serves a diverse client base including restaurants, cloud kitchens, cafés, quick service restaurants (QSR), and fine dining establishments across various geographical markets, including the UAE, KSA, and international locations.Supy generates revenue through a subscription-based model, where clients pay for access to various modules of its Inventory Management System (IMS). These subscriptions are structured to accommodate different tiers of service, allowing businesses to select options that best fit their operational needs. Clients engage in transactions by subscribing to the platform, which provides access to features such as procurement automation and real-time analytics. The pricing plans support both small and large multi-branch operations, allowing seamless integration with existing systems like POS or accounting software. This structured service model fosters ongoing client relationships, ensuring Supy remains a vital partner for F&B businesses aiming to optimize costs and streamline operations.In July 2022, Supy Digital Limited raised USD 8 mn in Seed funding, which will be utilized to strengthen its product offering and expand its presence in Saudi Arabia. The company is expected to focus on launching new product features that enhance its inventory management capabilities. Specific release dates for these upcoming products have yet to be disclosed. Additionally, Supy aims to penetrate new geographic markets, particularly focusing on the Saudi Arabian market in the near future.

## Funding rounds

- Seed, Jul 6, 2022, $8M — BECO Capital, Valia Ventures, Global Ventures, COTU Ventures, AMK Investment Office

## Investors

- BECO Capital (https://capitalatlas.ai/funds/beco-capital) — Seed
- Valia Ventures (https://capitalatlas.ai/funds/valia-ventures) — Seed
- Global Ventures (https://capitalatlas.ai/funds/global-ventures) — Seed
- COTU Ventures (https://capitalatlas.ai/funds/cotu-ventures) — Seed
- AMK Investment Office — Seed