# SupportPay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supportpay

- Industry: Software
- Headquarters: Charlotte, US
- Website: www.supportpay.com
- Total disclosed funding: $10M
- Latest round: Seed (Dec 14, 2023)
- Investors on record: 17

## About

SupportPay is a US-based company that develops a specialized financial management platform, designed to streamline shared expenses and payments for families across multiple households, enhancing financial communication and record-keeping.Founded in Charlotte, US, SupportPay provides a comprehensive financial management solution for families. The company has completed 6 investment deals since its inception, with its most recent funding round occurring on December 14, 2023. In this round, SupportPay raised USD 3.1 mn in Seed funding led by HearstLab. Sheri Atwood serves as both the Founder and CEO, bringing her expertise to the company.  SupportPay's core offering is a comprehensive financial management platform designed specifically for modern families, facilitating the management of shared expenses, payments, and schedules across multiple households. The platform integrates various functionalities, allowing users to send and receive payments via bank transfers or PayPal, manually input payments through cash, checks, or credit cards, and securely store all financial data in one centralized location. By automating the processes of expense splitting, tracking, and sharing relevant documents, SupportPay aims to eliminate the stress and conflicts often associated with managing family finances. The application is accessible on any web browser or mobile device, making it versatile for end users, which include parents, caregivers, and family members across the United States and over 70 other countries.SupportPay generates revenue through subscription models that cater to different user needs, including families and employers. The firm offers various pricing plans tailored to the features utilized by clients, facilitating transactions centered around the management of child support, alimony, and other shared family expenses. Clients can engage with the platform under a direct-to-consumer model, benefiting from services that streamline financial communications and simplify record-keeping. Transactions are primarily structured around monthly or annual subscription fees, which grant access to the platform’s comprehensive features, enhancing users' ability to manage expenses and maintain financial transparency within families. The subscription model not only supports individual users but also encompasses partnerships with employers aiming to provide financial wellness benefits for their employees.In December 2023, SupportPay raised USD 3.1 mn in Seed funding, led by HearstLab and supported by various investors including Rendar Capital and Michigan Capital Network. This funding will be utilized to support the development of additional payment options and expand the company's offerings. SupportPay is targeting broader market reach, with plans to increase its presence in new geographic regions. Specific markets for expansion are currently being evaluated, with detailed strategies expected to be outlined in the coming year.

## Funding rounds

- Seed, Dec 14, 2023, $3.1M — Connetic, Victorum Capital, Michigan Capital Network, HearstLab, Rendar Capital, StageNext
- Series A, Dec 5, 2016, $4M — Continental Advisors, Moneta Ventures, Fenway Summer Ventures
- Seed, Apr 2, 2015, $1.5M — T5 Capital Management
- Seed, May 2, 2014, $1.1M — RPM Ventures, Salesforce, Inc., Draper, Aspect Ventures, TEC Ventures, Broadway Angels
- Seed, Jul 1, 2013, $0.1M — TA Ventures, TEC Ventures
- Seed, Jun 1, 2013, $0.2M — TA Ventures, TEC Ventures

## Investors

- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- TEC Ventures (https://capitalatlas.ai/funds/tec-ventures) — Seed
- RPM Ventures (https://capitalatlas.ai/funds/rpm-ventures) — Seed
- Salesforce, Inc. — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Aspect Ventures (https://capitalatlas.ai/funds/aspect-ventures) — Seed
- Broadway Angels (https://capitalatlas.ai/funds/broadway-angels) — Seed
- T5 Capital Management (https://capitalatlas.ai/funds/t5-capital-management) — Seed
- Continental Advisors — Series A
- Moneta Ventures (https://capitalatlas.ai/funds/moneta-ventures) — Series A
- Fenway Summer Ventures (https://capitalatlas.ai/funds/fenway-summer-ventures) — Series A
- Connetic (https://capitalatlas.ai/funds/connetic) — Seed
- Victorum Capital (https://capitalatlas.ai/funds/victorum-capital) — Seed
- Michigan Capital Network (https://capitalatlas.ai/funds/michigan-capital-network) — Seed
- HearstLab (https://capitalatlas.ai/funds/hearstlab) — Seed
- Rendar Capital (https://capitalatlas.ai/funds/rendar-capital) — Seed
- StageNext (https://capitalatlas.ai/funds/stagenext) — Seed