# Supponor Holding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supponor-holding

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.supponor.com
- Total disclosed funding: $19M
- Latest round: Series B (Apr 29, 2016)
- Investors on record: 3

## About

Supponor Holding Limited, based in the UK, provides innovative virtual advertising solutions tailored for live sports broadcasts, enhancing audience engagement and maximizing revenue for sports organizations.Supponor Holding Limited specializes in virtual advertising for live sports and was founded in 2000 in London, UK. The company has undergone strategic shifts and has been involved in five funding deals, with its latest deal being an Add-on Trade Sale on July 11, 2024, where TGI Europe GmbH acquired the company for approximately EUR 100 million from Conor Venture Partners, Northzone, and Sports Investment Partners. The company's CEO is James Gambrell.Supponor Holding Limited's AIR Technology offers advanced virtual advertising solutions for live broadcast sports. Their services include AI-driven applications that replace and enhance in-venue brand placements with real-time digital overlays. These offerings help sports organizations maximize revenue and engage audiences effectively, serving clients like major sports leagues and clubs globally.In the most recent year, Supponor Holding Limited reported a revenue of EUR 0 and an EBITDA of EUR -9,431.4 in 2013.Following its acquisition by TGI Europe GmbH, Supponor Holding Limited plans to leverage new funding to expand its sports technology platform and enhance its AI solutions and media offerings. This strategic move aims to facilitate entry into new markets, potentially targeting regions in Europe and North America by 2025. The acquisition, valued at EUR 100 million, is expected to support the development of new products and services, further strengthening their market position.

## Funding rounds

- Series B, Apr 29, 2016, $10M — Northzone, Conor Venture Partners, Sports Investment Partners
- Series A, Sep 2, 2008, $8.4M — Northzone, Conor Venture Partners

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Series A, Series B
- Conor Venture Partners (https://capitalatlas.ai/funds/conor-venture-partners) — Series A, Series B
- Sports Investment Partners (https://capitalatlas.ai/funds/sports-investment-partners) — Series B