# SupplyHog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supplyhog

- Industry: Retail
- Headquarters: Chattanooga, US
- Website: www.supplyhog.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Jun 11, 2013)
- Investors on record: 6

## About

SupplyHog Inc. is a comprehensive ecommerce platform designed to streamline operations for businesses in the hardware and building materials sectors, offering tailored solutions and exceptional customer service.Founded in 2010 in Chattanooga, US, SupplyHog Inc. specializes in ecommerce solutions for the hardware and building materials industry. The company has successfully completed 10 deals, with the most recent financing occurring on April 14, 2014. In this round, SupplyHog raised USD 1.50 mn, with investors including 500 Global and DreamIt Ventures. The firm was co-founded by Philip Brown, who has a history in launching similar ventures.SupplyHog primarily offers comprehensive ecommerce solutions tailored specifically for businesses in the hardware and building materials sectors. Their core product offerings include customizable online catalogs, various delivery options such as in-store pickup, ship-to-store, local delivery, and ship-to-home services, along with integrated payment processing through Stripe and tax management via TaxJar. Their platform allows clients to connect their internal ERP systems, providing real-time inventory updates and pricing, which streamlines ecommerce operations. SupplyHog's unique geo-location based search functionality enables contractors and DIY enthusiasts to find specific materials nearby, enhancing the customer experience. The service is particularly aimed at businesses operating in the United States, with potential expansion into other regions as the market demands.SupplyHog’s revenue model is structured around flexible and customized subscription plans designed to meet the diverse needs of businesses operating from one to multiple locations. The company offers an enterprise-level pricing plan that includes access to a full cooperative catalog, the ability to create custom catalogs, and integration services with Stripe, TaxJar, and Shippo for payment processing and shipping label generation. Transactions typically occur in a B2B context, where clients, including hardware stores and building material suppliers, pay for the platform's services on an annual basis. The comprehensive nature of SupplyHog's offerings, including its flagship features like real-time inventory and pricing updates, positions it as a critical partner for businesses looking to enhance their online presence and operational efficiency.SupplyHog plans to enhance its platform by launching new products aimed at improving user experience and operational efficiency, although specific release dates are yet to be confirmed. The company is also targeting expansion into new markets, particularly aiming at regions outside the US as market demand grows. The most recent funding from April 2014 will be utilized to support these initiatives and further develop their service offerings.

## Funding rounds

- Seed, Jun 11, 2013, $0.2M — 500 Global, Quotidian Ventures
- Seed, Jun 1, 2013, $0.1M — OCA Ventures
- Seed, Oct 31, 2012 — 500 Global
- Seed, Mar 1, 2012, $0.4M — 500 Global, Chattanooga Renaissance Fund, Blank Slate Ventures
- Seed, Dec 15, 2011 — DreamIt Ventures
- Seed, Sep 8, 2011, $0M — DreamIt Ventures

## Investors

- DreamIt Ventures (https://capitalatlas.ai/funds/dreamit-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Chattanooga Renaissance Fund (https://capitalatlas.ai/funds/chattanooga-renaissance-fund) — Seed
- Blank Slate Ventures (https://capitalatlas.ai/funds/blank-slate-ventures) — Seed
- OCA Ventures (https://capitalatlas.ai/funds/oca-ventures) — Seed
- Quotidian Ventures (https://capitalatlas.ai/funds/quotidian-ventures) — Seed