# SupPlant

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supplant-2

- Industry: Agribusiness
- Headquarters: Afula, Israel
- Website: www.supplant.me
- Total disclosed funding: $38M
- Latest round: Series C (Mar 29, 2023)
- Investors on record: 11

## About

SupPlant Ltd., based in Afula, Israel, provides advanced sensor-based irrigation solutions that optimize agricultural practices through data-driven insights, significantly enhancing water efficiency and crop yield.SupPlant Ltd. specializes in developing autonomous irrigation systems that integrate sophisticated sensor technology. Founded in 2012 in Afula, Israel, the company has raised a total of USD 10.825 mn in funding, with its most recent funding round being Series C in March 2023, led by Red Dot Capital Partners and involving multiple investors. The team includes CEO Guy Givoni and co-founder Zohar Ner, who has a history of entrepreneurship.SupPlant specializes in sensor-based autonomous irrigation solutions that leverage advanced technology to optimize agricultural practices. Their core offering, the Sensor-Based Autonomous Irrigation (SNS) system, integrates a comprehensive network of sensors that continuously collect data on various crop-related parameters such as fruit, trunk, leaf, and soil conditions. By utilizing a sophisticated algorithm, SNS provides tailored irrigation recommendations to farmers, enhancing water efficiency and crop yield. Additionally, SupPlant has developed the largest plant database globally, encompassing over 2,200 seasons of data across different crops, soil types, and weather conditions, allowing for precise, crop-specific irrigation models. This data-driven approach assists a diverse clientele, including commercial farmers and agribusinesses, predominantly in regions like North America, Europe, and parts of Asia, who are seeking innovative solutions to improve crop management and sustainability.SupPlant generates revenue through a subscription model that provides clients with ongoing access to their sensor technology and analytics platform. Customers typically enter into agreements that include the installation of hardware sensors on their farms, followed by a subscription fee for data services and algorithmic recommendations. These fees structure their revenue streams based on service tiers, which may vary depending on the scale of deployment and the specific needs of the client. The flagship product, SNS, is central to these transactions, catering primarily to B2B relationships where agricultural enterprises and larger commercial farms rely on SupPlant's technology to enhance their operational efficiency. By offering customized support and insights, the company fosters long-term partnerships that benefit both the farmers and the environmental sustainability efforts within the agricultural sector.In March 2023, SupPlant Ltd. raised USD 10.83 mn in Series C funding, led by Red Dot Capital Partners, to expand its business and advance the development of its sensor-less irrigation system. The company is focused on launching new products to enhance its service offerings and plans to penetrate additional markets, particularly targeting regions in Europe and Asia by the end of 2024. The recent funding will be instrumental in supporting these initiatives and further advancing their technological capabilities.

## Funding rounds

- Series C, Mar 29, 2023, $11M — Axon Partners Group, Sienna Investment Managers, Red Dot Capital Partners, Maor Investments, Mivtach Shamir Holdings Ltd, NATSEC Capital, Smart Agro Fund, Pioneer Bancorp
- Series C, Mar 14, 2022, $27M — Mivtach Shamir Holdings Ltd., Red Dot Capital Partners, Maor Investments, Menomadin Foundation, Smart Agro Fund, Deshpande Foundation, Pioneer Bancorp

## Investors

- Mivtach Shamir Holdings Ltd. — Series C
- Red Dot Capital Partners (https://capitalatlas.ai/funds/red-dot-capital-partners) — Series C
- Maor Investments (https://capitalatlas.ai/funds/maor-investments) — Series C
- Menomadin Foundation — Series C
- Smart Agro Fund (https://capitalatlas.ai/funds/smart-agro-fund) — Series C
- Deshpande Foundation — Series C
- Pioneer Bancorp — Series C
- Axon Partners Group (https://capitalatlas.ai/funds/axon-partners-group) — Series C
- Sienna Investment Managers — Series C
- Mivtach Shamir Holdings Ltd — Series C
- NATSEC Capital (https://capitalatlas.ai/funds/natsec-capital) — Series C