# SuperSecret

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supersecret

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.supersecret.com
- Total disclosed funding: $10M
- Latest round: Series A (Mar 11, 2009)
- Investors on record: 2

## About

SuperSecret Inc. specializes in domain valuation and negotiation services, offering clients expert appraisals and facilitating domain transactions to enhance online presence and brand strategy.SuperSecret Inc. was founded in 2006 and is headquartered in San Francisco, US. The company focuses on domain valuation and negotiation services. It successfully raised USD 10.00 mn in a Series A funding round in March 2009, led by Freestyle VC and Opus Capital Ventures, bringing its total amount raised to USD 10.00 mn and a current valuation of USD 14.395 mn.SuperSecret.com specializes in providing domain valuation and negotiation services tailored for businesses and individuals seeking to acquire or sell domain names. Their primary offering allows clients to submit a domain name for appraisal, after which a team of domain experts delivers a market-driven price estimate within 24 business hours. This service targets clients who require precise and timely evaluations of domain assets, addressing needs for brand development, online presence enhancement, and digital asset investment. SuperSecret.com serves a diverse clientele, including startups, SMEs, and large enterprises across North America and Europe, enhancing their online strategies by facilitating efficient domain transactions in these markets.The revenue model for SuperSecret.com revolves around transaction-based fees associated with domain valuations and acquisitions. Clients submit their domain inquiries through an online form, and upon receiving a valuation, they can engage in further negotiations or transactions facilitated by the company. The structure of these transactions typically aligns with B2B interactions, where businesses seek to acquire premium domain names to strengthen their online presence. While specific pricing plans are not disclosed, it is understood that the service offerings encompass both one-time valuation fees and possible additional charges for ongoing consultation or negotiation services related to domain purchases. This transactional framework allows SuperSecret.com to capture revenue from both direct consumer engagements and business partnerships in the domain marketplace.Following the Series A funding round in March 2009, SuperSecret Inc. plans to utilize the USD 10.00 mn raised for product development and market expansion. Future initiatives include launching enhanced domain valuation tools aimed at streamlining the appraisal process, with a targeted release date in the second half of 2024. Additionally, the company is exploring expansion into the Asian market, specifically targeting countries such as Japan and South Korea by 2025 to broaden its client base.

## Funding rounds

- Series A, Mar 11, 2009, $10M — Opus Capital Ventures, Freestyle VC
- Seed, Jan 1, 2008 — Freestyle VC

## Investors

- Freestyle VC (https://capitalatlas.ai/funds/freestyle-vc) — Seed, Series A
- Opus Capital Ventures (https://capitalatlas.ai/funds/opus-capital-ventures) — Series A