# Superplastic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superplastic

- Industry: Consumer Products
- Headquarters: Burlington, US
- Website: www.superplastic.co
- Total disclosed funding: $47M
- Latest round: Series A (Feb 15, 2023)
- Investors on record: 19

## About

Based in the US, Superplastic, Inc. operates as a creator of animated celebrities, vinyl toys, and digital goods, engaging diverse consumer demographics with unique products.Superplastic, Inc. is a creator of animated characters and vinyl collectibles, founded in 2018 in Burlington, US. The company has secured a total of USD 20.00 mn in funding, with its most recent Series A round occurring on February 15, 2023, led by Amazon and participated by various investors. The CEO, Jennifer van Dijk, has a history of leadership in the collectibles market, although prior ventures are not disclosed.Superplastic, Inc. is recognized as a leading creator of animated celebrities, vinyl toys, and digital goods, offering a diverse portfolio designed to engage various consumer demographics. Its core offerings blend physical and digital products, catering to collectors, enthusiasts, and the general public seeking unique and innovative merchandise. The animated characters often feature in multimedia platforms, while vinyl toys serve as tangible collectibles appealing to both children and adult collectors. Digital goods encompass various formats, including downloadable content and interactive experiences, enhancing customer engagement. The company's products target consumers interested in pop culture, collectibles, and innovative entertainment solutions across North America, Europe, and select Asian markets.The company's revenue model is structured around direct-to-consumer sales, retail partnerships, and collaborations for promotional activities. Transactions typically occur through online sales channels, allowing customers to purchase individual products or curated bundles. Exclusive partnerships may involve limited-edition releases, enhancing perceived value and driving demand among collectors. Pricing plans vary based on exclusivity and type of merchandise, targeting different consumer preferences. Flagship products, such as signature vinyl toys and exclusive digital collectibles, are integral to the company’s revenue generation, capitalizing on trends within the collectibles market.In February 2023, Superplastic, Inc. raised USD 20.00 mn in Series A funding, led by Amazon, to support the expansion of its product lines. The company is focusing on designing and launching new products aimed at enhancing its offerings in the collectibles market. Specific details regarding upcoming launches are expected to be communicated in due course. Additionally, Superplastic plans to expand into new markets, specifically targeting enhanced presence in Europe and Asia by the end of 2024, utilizing the recent funding to bolster these initiatives.

## Funding rounds

- Series A, Feb 15, 2023, $20M — GV, Betaworks Ventures Management, Kakao Ventures, Kering, Sony Innovation Fund, Craft Ventures, Galaxy Asset Management, Day One Ventures, Amazon, Scribble Ventures, Animoca Brands
- Series A, Jul 22, 2021, $17M — Index Ventures, Founders Fund, GV, Kakao Ventures, Craft Ventures, Galaxy Asset Management, Day One Ventures, TRAC, The Chainsmokers, IPX Corporation
- Series A, Mar 3, 2020 — Galaxy Asset Management
- Series A, Jul 30, 2019, $10M — Index Ventures, Canaan Partners, Founders Fund, Betaworks Ventures Management, Craft Ventures, Shrug Capital, Global Village

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Series A
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Series A
- Global Village — Series A
- Galaxy Asset Management (https://capitalatlas.ai/funds/galaxy-asset-management) — Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A
- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Series A
- Day One Ventures (https://capitalatlas.ai/funds/day-one-ventures) — Series A
- TRAC (https://capitalatlas.ai/funds/trac) — Series A
- The Chainsmokers — Series A
- IPX Corporation — Series A
- Kering — Series A
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series A
- Amazon (https://capitalatlas.ai/funds/amazon) — Series A
- Scribble Ventures (https://capitalatlas.ai/funds/scribble-ventures) — Series A
- Animoca Brands (https://capitalatlas.ai/funds/animoca-brands) — Series A