# SuperOrdinaryCo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superordinaryco

- Industry: Consumer Products
- Headquarters: US
- Website: www.superordinary.co/
- Total disclosed funding: $58M
- Latest round: Series B (Oct 5, 2023)
- Investors on record: 4

## About

Based in Shanghai, China, SuperOrdinaryCo Inc. delivers advanced digital marketing solutions and strategic brand management, specializing in enhancing the operational efficiency of e-commerce businesses through data-driven insights.SuperOrdinaryCo Inc. operates as a specialist in e-commerce solutions, focusing on digital marketing and brand management. Founded in 2018 in the US by Julian Reis, the company has executed 5 deals, with the latest transaction occurring on October 5, 2023, involving a Series B funding round that raised USD 58.00 mn, bringing the total amount raised to USD 58.00 mn. The current company valuation stands at USD 800.00 mn.SuperOrdinary specializes in providing a comprehensive suite of solutions designed to enhance the online presence and operational efficiency of its clients, particularly in the e-commerce sector. The company’s core offerings include advanced digital marketing services, strategic brand management, and data-driven insights aimed at maximizing customer engagement and conversion rates. These services function by leveraging proprietary algorithms and analytics tools to tailor marketing strategies that resonate with target audiences. Superordinary primarily serves a diverse clientele, including established brands and emerging startups across various industries, particularly in North America and Europe. Their solutions address critical challenges such as market saturation and consumer retention, thereby enabling businesses to optimize their product visibility and accessibility in competitive markets.Superordinary generates revenue through a structured model that includes both subscription-based services and one-time project partnerships. Clients typically engage in long-term contracts, allowing for a recurring revenue stream that supports ongoing marketing and analytical services. The transactions are predominantly B2B, with services priced based on the specific needs and scale of the client’s operations. Core offerings may include tiered pricing plans that cater to different levels of service engagement, such as basic analytics packages and comprehensive marketing campaigns. This pricing strategy enables flexibility for clients while ensuring that Superordinary maintains a steady income through its flagship marketing solutions and consultancy services, tailored to drive growth and brand visibility in targeted markets.In October 2023, SuperOrdinaryCo Inc. raised USD 58.00 mn in Series B funding from new investors Upper90 and Demira Gate Investments, with returning investor Puig, S.L. also participating. The company plans to utilize this funding to enhance its platform and invest in global live-streaming platforms, aiming to expand its reach into new markets and regions.

## Funding rounds

- Series B, Oct 5, 2023, $58M — Manzanita Capital, Puig, S.L., Upper90, Demira Gate Investments

## Investors

- Manzanita Capital (https://capitalatlas.ai/funds/manzanita-capital) — Series B
- Puig, S.L. — Series B
- Upper90 (https://capitalatlas.ai/funds/upper90) — Series B
- Demira Gate Investments (https://capitalatlas.ai/funds/demira-gate-investments) — Series B