# Supergreat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/supergreat

- Industry: Internet
- Headquarters: New York, US
- Website: www.supergreat.com/
- Total disclosed funding: $7.7M
- Latest round: Series A (Dec 2, 2020)
- Investors on record: 6

## About

Huddle Labs, Inc. is a U.S.-based company specializing in a community-driven platform for beauty and personal care products, facilitating product discovery and user engagement through an interactive marketplace.Huddle Labs, Inc., founded in 2018 and headquartered in New York, US, operates as a beauty and personal care platform. The company has engaged in five funding rounds, with the latest being a Series A round on June 1, 2023, led by Benchmark, raising a total of USD 6.50 mn. Tyler Faux, the founder, has yet to be reported as having founded other companies prior to this venture.Supergreat primarily operates as a community-driven platform focused on beauty and personal care products. Their main offerings include an interactive marketplace where users can discover, review, and purchase a wide range of beauty items, including makeup, skincare, and wellness products. The platform emphasizes user-generated content, allowing community members to share reviews, tutorials, and experiences, thereby enhancing product discovery and engagement. Supergreat targets beauty enthusiasts and consumers seeking reliable recommendations, effectively catering to a diverse clientele that spans various demographics. The company has made strides in the U.S. market but has also begun exploring opportunities in international markets, seeking to build a global community of beauty lovers.Supergreat's revenue is generated through a multi-faceted transaction structure that includes direct-to-consumer sales, partnerships with beauty brands, and potential subscription models. Community members can purchase products directly through the platform, allowing for seamless transactions between consumers and brands. In addition to traditional retail sales, Supergreat engages in partnerships with brands to feature exclusive products and promotions, fostering a collaborative environment that benefits both parties. The pricing structure encompasses a range of price points to appeal to different consumer segments, including flagship products promoted through the platform to drive sales. This synergy between user engagement and product offerings cultivates a vibrant marketplace that prioritizes customer satisfaction and loyalty.Supergreat is actively working on the design and launch of new products, with details yet to be publicly disclosed. The company plans to expand into new international markets, aiming to establish a global community of beauty enthusiasts. The recent Series A funding of USD 6.50 mn will be instrumental in supporting these initiatives, enabling the company to enhance its platform and broaden its reach.

## Funding rounds

- Series A, Dec 2, 2020, $6.5M — Benchmark, Thrive Capital, Shrug Capital, TQ Ventures, K5 Global
- Seed, Dec 26, 2018 — Everywhere Ventures
- Seed, Aug 15, 2017, $1.2M — Thrive Capital

## Investors

- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed, Series A
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Series A
- TQ Ventures (https://capitalatlas.ai/funds/tq-ventures) — Series A
- K5 Global (https://capitalatlas.ai/funds/k5-global) — Series A