# Superfuds

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superfuds-s-a-s

- Industry: Internet
- Headquarters: Bogota, Colombia
- Website: www.superfuds.com
- Total disclosed funding: $1.8M
- Latest round: Seed (Apr 19, 2019)
- Investors on record: 2

## About

Based in Colombia, Superfuds S.A.S. operates as a virtual marketplace, facilitating bulk purchases of health and wellness products for businesses, thereby streamlining supply chains and enhancing access to national brands.Superfuds S.A.S. was founded in 2014 in Bogota, Colombia, primarily serving as a bulk purchasing platform for health and wellness products. The company has successfully completed five deals, with its most recent fundraising round being a Series A in December 2020, where it raised USD 3.3 million led by Alere Advisors. The founding team consists of Jaime Barriga, Nicolas Abuchaibe, and Sebastián Dugand, who leverage their experience to drive the company forward. Sebastián Hernández currently serves as the CEO.Superfuds operates a comprehensive virtual marketplace designed for bulk purchasing, allowing Colombian businesses to acquire a variety of health and wellness products. The platform provides a centralized supply chain solution, enabling retailers and brands to access numerous national brands. Features include flexible payment plans that allow for product purchases with deferred payments up to 30 days, targeting retailers and entrepreneurs across Colombia, including both major cities and remote areas. Superfuds continuously evolves its product offerings to meet market demands, ensuring clients have access to high-quality health products.In 2023, Superfuds reported a revenue of USD 3,997,488.40. The company generates revenue primarily through B2B transactions, where retailers and wholesalers purchase products for resale. Immediate payment options via bank transfers or debit cards are available, along with installment plans through credit cards, allowing for better cash flow management. This pricing strategy supports a diverse range of clients, from small retailers to larger brands, and facilitates a streamlined purchasing process that contributes to customer retention and consistent revenue generation.Following the recent funding round in December 2020, Superfuds S.A.S. plans to consolidate its presence in Colombia while continuing to enhance service efficiency. The company is focusing on developing new products to meet growing market demands and aims to expand its reach into additional regions within Colombia. The funds will be utilized to support these initiatives under the leadership of CEO Sebastián Hernández, ensuring that Superfuds can provide rapid and efficient services to a wider range of clients.

## Funding rounds

- Seed, Apr 19, 2019, $1.5M — Marstar Investments, Actions Capital
- Seed, Jan 3, 2018, $0.3M — Actions Capital

## Investors

- Actions Capital (https://capitalatlas.ai/funds/actions-capital) — Seed
- Marstar Investments — Seed