# SuperFluid Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superfluid-labs

- Industry: Software
- Headquarters: Nairobi, Kenya
- Website: www.superfluid.io
- Latest round: Series A (Jan 22, 2019)
- Investors on record: 1

## About

SuperFluid Labs Ltd. is a data analytics and artificial intelligence company that develops innovative solutions to enhance economic opportunities for businesses across various sectors globally.Founded in 2015, SuperFluid Labs Ltd. is based in Nairobi, Kenya, focusing on data analytics and AI solutions. The company was founded by Timothy Kotin and Winifred Kotin, who have a history of entrepreneurship. The firm has engaged in two significant deals, with their most recent deal occurring on July 22, 2020. Timothy Kotin serves as the CEO.SuperFluid Labs specializes in data analytics and artificial intelligence, delivering solutions that unlock economic opportunities for businesses. Their core offerings include digital credit scoring models that enhance profit margins for retail lending by effectively reducing losses. The company targets various sectors such as financial services, clean energy, agriculture, retail, and technology startups, leveraging diverse data sources such as transactional data, mobile money data, satellite and GIS data, and customer surveys. Their platforms assist organizations in customer segmentation, churn prevention, and personalized communication through data-driven insights. SuperFluid Labs caters to clients across over 20 countries globally, including regions in Africa and parts of Europe.SuperFluid Labs generates revenue primarily through subscription-based models for its data analytics and AI services. Clients partner with the company to access advanced platforms that include tools for business intelligence, customer insights, and credit risk analysis. Their offerings are aimed at a wide range of businesses, from B2B engagements with large enterprises to direct services for smaller companies seeking to optimize customer engagement and risk assessment strategies. The flagship product, an automated digital credit scoring model, integrates multiple data sources to provide comprehensive insights, with pricing plans tailored to client needs based on delivered value.Looking ahead, SuperFluid Labs plans to expand its product offerings, including the development of new AI-driven tools aimed at enhancing business intelligence capabilities, with specific launches expected in the upcoming year. The company is also targeting geographic expansion into new markets across Africa and Europe by 2023. The recent venture funding received from ShEquity in July 2020 will be utilized to support these growth initiatives and enhance the capabilities of their platforms to better serve a diverse clientele.

## Funding rounds

- Series A, Jan 22, 2019 — GreenTec Capital Partners

## Investors

- GreenTec Capital Partners (https://capitalatlas.ai/funds/greentec-capital-partners) — Series A