# Superfish

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superfish

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.home.superfish.com
- Total disclosed funding: $18M
- Latest round: Series D (Aug 1, 2013)
- Investors on record: 5

## About

Superfish enhances online shopping experiences through innovative visual search technology, allowing users to find products using images instead of text, effectively solving product discovery challenges for e-commerce platforms.Superfish is a tech company that specializes in visual search technology for online retail. Founded in Palo Alto, US, it has pivoted to focus on enhancing e-commerce experiences. The company’s CEO is Fakhru Ahammed. Superfish has raised a total of USD 9.05 mn in funding across several rounds, with the latest being a Series D round led by Vintage Investment Partners on August 1, 2013. Other notable participants included DFJ Tamir Fishman Ventures and Draper Fisher Jurvetson. Its current valuation is USD 75.03 mn.Superfish.com specializes in enhancing user experiences through its innovative visual search technology, which integrates into e-commerce platforms. Their core offering allows customers to visually search for products using images rather than text, streamlining the shopping process. This technology caters to a diverse clientele, including online retailers and brands aiming to improve customer engagement and conversion rates. Superfish's services are particularly focused on North America and Europe, where the e-commerce industry is rapidly growing.Superfish.com generates revenue through partnerships with e-commerce platforms, integrating their visual search technology as a value-added service. The structure primarily revolves around B2B agreements, where online retailers subscribe to utilize Superfish’s proprietary software tools. Retailers can enhance their product listings with visual search capabilities, thus driving higher engagement and sales. Pricing plans are tailored to client needs, based on integration scale and transaction volume.In July 2013, Superfish raised USD 9.05 mn in Series D funding, aimed at enhancing their product lineup and expanding into additional markets. The investment will support the development of upcoming features in their visual search technology, which is set to improve user engagement even further. The company plans to expand its presence in emerging e-commerce markets, with a specific focus on Asia by 2015, leveraging its funding to adapt its services to local customer needs.

## Funding rounds

- Series D, Aug 1, 2013, $9.1M — Draper Fisher Jurvetson, Vintage Investment Partners, DFJ Tamir Fishman Ventures
- Series C, Nov 11, 2010, $4M — Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, Individual Venture Fund, Xenia Venture Capital
- Series B, Dec 10, 2008, $5.3M — Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, Individual Venture Fund, Xenia Venture Capital

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series B, Series C, Series D
- DFJ Tamir Fishman Ventures (https://capitalatlas.ai/funds/dfj-tamir-fishman-ventures) — Series B, Series C, Series D
- Individual Venture Fund (https://capitalatlas.ai/funds/individual-venture-fund) — Series B, Series C
- Xenia Venture Capital (https://capitalatlas.ai/funds/xenia-venture-capital) — Series B, Series C
- Vintage Investment Partners (https://capitalatlas.ai/funds/vintage-investment-partners) — Series D