# SuperBottoms

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superbottoms

- Industry: Consumer Products
- Headquarters: India
- Website: www.superbottoms.com
- Total disclosed funding: $13M
- Latest round: Series A (Jun 28, 2024)
- Investors on record: 10

## About

Founded in 2015 and based in Maharashtra, India, Navashya Consumer Products Private Limited, trading under the name SuperBottoms, operates as a manufacturer of eco-friendly baby products and related accessories such as cloth diapers, padded underwear, organic tops, swaddles, and short sets that can be washed and reused. The company was co-founded by CEO Pallavi Utagi and Finance Officer Salil Utagi. In August 2023, SuperBottoms raised INR 400 million in series A funding co-led by Lok Capital and Sharrp Ventures, with participation from DSG Consumer Partners and Saama Capital.

The company operates as a manufacturer of eco-friendly baby products such as cloth diapers, padded underwear, organic tops and short sets, and swaddles that can be washed and reused more than 250 times.

SuperBottoms generates revenue by selling more than 30,000 diapers each month primarily through its website and other e-commerce platforms.

The company intends to use the August 2023 funding for business expansion and strategic market planning.

## Funding rounds

- Series A, Jun 28, 2024, $1.5M — Lok Capital, Saama Capital, ah! Ventures, DSG Consumer Partners, Venture Catalysts, Sharrp Ventures
- Series A, Feb 7, 2023, $4.8M — Lok Capital, Saama Capital, DSG Consumer Partners, Z Nation Lab, Sharrp Ventures, Oorumane Mercantile, Eternal Sunshine Productions Private Limited
- Series A, Dec 1, 2022, $1M — Saama Capital, DSG Consumer Partners
- Series A, May 7, 2022, $2.9M — Saama Capital, DSG Consumer Partners, Venture Catalysts
- Series A, Jan 15, 2021, $2.1M — Saama Capital, DSG Consumer Partners, Venture Catalysts
- Seed, Feb 4, 2020, $0.6M — DSG Consumer Partners, Venture Catalysts
- Seed, Nov 10, 2018, $0.2M — Venture Catalysts, Titan Capital

## Investors

- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Seed, Series A
- Titan Capital — Seed
- DSG Consumer Partners (https://capitalatlas.ai/funds/dsg-consumer-partners) — Seed, Series A
- Saama Capital (https://capitalatlas.ai/funds/saama-capital) — Series A
- Lok Capital (https://capitalatlas.ai/funds/lok-capital) — Series A
- Z Nation Lab (https://capitalatlas.ai/funds/z-nation-lab) — Series A
- Sharrp Ventures — Series A
- Oorumane Mercantile — Series A
- Eternal Sunshine Productions Private Limited — Series A
- ah! Ventures (https://capitalatlas.ai/funds/ah-ventures) — Series A