# SuperAwesome Trading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/superawesome-trading

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.superawesome.com
- Total disclosed funding: $28M
- Latest round: Series B (Jul 24, 2017)
- Investors on record: 8

## About

SuperAwesome Trading Limited delivers technology solutions focused on safe digital engagement for youth, integrating advertising and content strategies tailored to young audiences, greatly enhancing brand connections in the digital space.Founded in 2013 and headquartered in London, UK, SuperAwesome specializes in secure digital marketing aimed at youth audiences. The company was co-founded by Nic Mitham and Tom Impallomeni, with Kate O'Loughlin currently serving as CEO. In September 2020, SuperAwesome was acquired by Epic Games, Inc., transitioning from its original backers including Harbert Management Corporation and Hoxton Ventures. SuperAwesome has successfully completed 8 deals to date, with its most recent funding round in 2020 yielding USD 17.00 mn, leading to a total funding amount of USD 17.00 mn.SuperAwesome provides a comprehensive suite of technology solutions designed for safer digital engagement with youth audiences. Its core offerings include an industry-leading advertising platform that enables brands to responsibly reach young consumers. This platform connects with approximately half a billion young individuals globally each month, facilitating engaging content creation within gaming and social media environments. The company's services encompass influencer marketing, rich media advertising, and tailored gaming experiences that resonate with youth demographics. Major clients include brands like adidas and DreamWorks Animation, with services targeting markets across North America, Europe, and parts of Asia.In the most recent fiscal year of 2023, SuperAwesome reported revenues of USD 67.60 mn, with an EBITDA loss totaling USD 7.08 mn. The company generates revenue through advertising partnerships and subscription services aimed at engaging youth, with its flagship service, AwesomeAds, focusing on targeted ad placements that appeal to young users, while also providing training and certifications for best practices in youth engagement.SuperAwesome plans to leverage its recent funding from the September 2020 deal to expand its product offerings and market reach. The company aims to launch new products designed to enhance the safety and engagement of youth in digital spaces, with specifics on release dates to be announced. Additionally, SuperAwesome is targeting expansion into emerging markets across Asia and Europe by 2025, aiming to broaden its client base and strengthen its position in the digital advertising landscape.

## Funding rounds

- Series B, Jul 24, 2017, $21M — Mayfair Equity Partners
- Series A, Jul 20, 2015, $7M — Kirkbi, IBIS Capital, WPP Ventures, M12, Hoxton Ventures, Sandbox & Co, Mayfair Equity Partners, VGC Partners

## Investors

- Kirkbi — Series A
- IBIS Capital (https://capitalatlas.ai/funds/ibis-capital) — Series A
- WPP Ventures (https://capitalatlas.ai/funds/wpp-ventures) — Series A
- M12 (https://capitalatlas.ai/funds/m12) — Series A
- Hoxton Ventures (https://capitalatlas.ai/funds/hoxton-ventures) — Series A
- Sandbox & Co (https://capitalatlas.ai/funds/sandbox-co) — Series A
- Mayfair Equity Partners (https://capitalatlas.ai/funds/mayfair-equity-partners) — Series A, Series B
- VGC Partners (https://capitalatlas.ai/funds/vgc-partners) — Series A