# Super Vegan

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/super-vegan

- Industry: Food
- Headquarters: Sao Paulo, Brazil
- Website: www.superveganchoc.com.br
- Total disclosed funding: $0.2M
- Latest round: Seed (Jan 26, 2023)
- Investors on record: 1

## About

Super Vegan, based in Brazil, is a company dedicated to producing and selling a variety of vegan confectionery and food products aimed at health-conscious consumers and businesses.Founded in 2018 in Sao Paulo, Brazil, Super Vegan focuses on vegan food offerings. The company raised BRL 1.1 million in Seed funding from Veg Capital in January 2023, which will support its expansion and product development.Super Vegan specializes in a diverse range of vegan confectionery and food products, targeting health-conscious consumers and businesses seeking plant-based alternatives. Their core offerings include panettones, chocolate bars, and various flavor options like pistachio and raspberry, alongside bulk food service products tailored for commercial use. The company emphasizes healthier, sugar-free options, marketing its products primarily across the Southeast of Brazil, responding to the growing demand for vegan and environmentally friendly food items.Super Vegan operates on a direct-to-consumer model through its online platform, offering a tiered pricing structure that accommodates both retail and wholesale clients. Popular items, like their Super Cream line, feature pricing tailored to encourage bulk purchases, including discounts for specific payment methods, such as a 5% discount for using Pix. Revenue is supplemented by promotional offers and incentives for larger orders, including free shipping on purchases over R$160.Following the Seed funding round completed on January 26, 2023, Super Vegan plans to utilize the BRL 1.1 million raised for business expansion and enhancing product offerings. The company aims to launch new products to cater to evolving consumer preferences, while also looking to expand its market reach beyond the Southeast of Brazil into additional regions.

## Funding rounds

- Seed, Jan 26, 2023, $0.2M — Veg Capital

## Investors

- Veg Capital (https://capitalatlas.ai/funds/veg-capital) — Seed