# SUPER STUDIO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/super-studio-2

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.super-studio.jp/
- Total disclosed funding: $58M
- Latest round: Series B (Oct 17, 2023)
- Investors on record: 12

## About

Based in Japan, SUPER STUDIO, INC. engages in providing an integrated commerce platform that enhances digital transformation for commerce businesses, facilitating improved customer experiences through streamlined data utilization and marketing operations.SUPER STUDIO, INC. was founded in 2014 and is headquartered in Tokyo, Japan. The company specializes in digital commerce solutions, primarily through its integrated platform ecforce. In May 2025, it raised JPY 1.7 billion in venture funding led by Global Brain, with participation from BEENEXT and Kiraboshi Capital, among others. This funding will support the development of their commerce platform and hiring initiatives. The company has executed a total of 5 deals since inception.SUPER STUDIO offers a comprehensive integrated commerce platform known as ecforce, focusing on enhancing the digital transformation of commerce businesses. The platform streamlines marketing and sales channels, enabling agile data utilization for improved customer experiences. Its functionalities include establishing and enhancing sales channels, data acquisition, integration management, and analytics, specifically for e-commerce and direct-to-consumer (D2C) businesses. In addition to the ecforce platform, the company operates its own D2C brands across various sectors, including apparel, gadgets, home care, personal care, and food, primarily serving the Japanese market with future plans for international expansion.SUPER STUDIO generates revenue through its integrated commerce platform, ecforce, and by operating proprietary D2C brands. The business model involves subscriptions for the ecforce platform, with different pricing tiers based on services utilized. Collaborations with other companies further enhance their offerings, creating additional revenue streams from retailers and wholesalers that leverage the platform for improved operations. The revenue structure includes both direct sales of D2C products and subscription fees from the ecforce platform, promoting sustainable growth in the commerce sector.SUPER STUDIO plans to use the recently raised JPY 1.7 billion funding from May 2025 to further develop its integrated commerce support platform, hire new employees, and invest in sales and marketing efforts. The company also aims to expand its services into new international markets, targeting regions that align with their D2C offerings. The exact new products being developed have not been disclosed, but the focus will remain on enhancing their existing platform functionalities and broadening their client base.

## Funding rounds

- Series B, Oct 17, 2023, $9.3M — Global Brain, Mitsui Fudosan, Aozora Corporate Investment, QR Investment
- Series B, Jun 22, 2022, $33M — Mitsui Sumitomo Insurance Venture Capital, Global Brain, Mizuho Capital, BEENEXT, Mitsui Fudosan, MUFG Innovation Partners, Kiraboshi Capital
- Series A, Jun 9, 2021, $16M — SMBC Venture Capital, Mizuho Capital, Pavilion Capital, BEENEXT, Akatsuki Ventures

## Investors

- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A, Series B
- Pavilion Capital — Series A
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Series A, Series B
- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Series A
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series B
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series B
- Mitsui Fudosan — Series B
- MUFG Innovation Partners (https://capitalatlas.ai/funds/mufg-innovation-partners) — Series B
- Kiraboshi Capital (https://capitalatlas.ai/funds/kiraboshi-capital) — Series B
- Aozora Corporate Investment (https://capitalatlas.ai/funds/aozora-corporate-investment) — Series B
- QR Investment (https://capitalatlas.ai/funds/qr-investment) — Series B