# Super Smelly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/super-smelly

- Industry: Consumer Products
- Headquarters: Delhi, India
- Website: www.supersmelly.in
- Total disclosed funding: $0.2M
- Latest round: Angel (Apr 11, 2019)
- Investors on record: 1

## About

Super Smelly is an innovative personal care company focused on creating effective and eco-friendly products tailored for teenagers. Their offerings emphasize sustainability and health-conscious ingredients.Founded in 2018 by Dipali Dayal, Super Smelly is headquartered in Delhi, India. The company specializes in personal care products aimed at adolescents, evolving its strategy to meet the growing demand for eco-friendly solutions. In April 2019, Super Smelly raised INR 14.49 million in an Angel funding round led by Lyte Investment Bank, marking its sole funding deal to date. The current company valuation stands at INR 123.935 million.Super Smelly offers a range of personal care products specifically designed for teenagers, addressing their unique hygiene and skincare needs. Their lineup includes deodorants, body washes, and skincare items that utilize natural ingredients while promoting sustainability. These products cater to a growing demographic seeking healthier, environmentally friendly alternatives in personal care, ensuring accessibility across various markets.In the most recent year of 2023, Super Smelly reported a revenue amounting to INR 65,613.60 and an EBITDA of -INR 107,857, reflecting their current financial performance as they focus on scaling their operations and product offerings.Looking ahead, Super Smelly plans to expand its product line with the introduction of new skincare solutions slated for launch in mid-2024. The company also aims to penetrate international markets, particularly targeting Southeast Asia and the Middle East by the end of 2025. The funds raised in the Angel funding round will support these initiatives, enabling product development and marketing efforts to enhance brand visibility and market reach.

## Funding rounds

- Angel, Apr 11, 2019, $0.2M — Lyte Investment Bank

## Investors

- Lyte Investment Bank (https://capitalatlas.ai/funds/lyte-investment-bank) — Angel