# Sunshine Teahouse Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sunshine-teahouse-pvt

- Industry: Travel & Leisure
- Headquarters: New Delhi, India
- Website: www.chaayos.com
- Total disclosed funding: $78M
- Latest round: Series C (Jul 1, 2022)
- Investors on record: 8

## About

Sunshine Teahouse Pvt. Ltd. operates as a tea company that specializes in offering a wide array of tea products, focusing on authentic chai and innovative blends for diverse consumer tastes.Founded in 2012 by Meenakshi Saranga, Nitin Saluja, and Raghav Verma, Sunshine Teahouse Pvt. Ltd. is headquartered in New Delhi, India. The company has undergone consistent growth in its product offerings without notable pivots in its operational strategy. The current CEO is Sumit Nandan. Sunshine Teahouse has successfully attracted attention in the market, securing a total of 9 deals with its most recent funding round occurring on July 1, 2022, where the company raised INR 3.49 billion during its Series C round led by Alpha Wave Global, alongside other investors including Elevation Capital, Think Investment Management, and Tiger Global Management. To date, the company has raised a total of INR 3.49 billion, with a current valuation of INR 21,050.782 million.Chaayos offers a diverse range of tea products, focusing on high-quality chai, instant tea, and herbal teas. Their flagship products include whole leaf teas that ensure superior taste and freshness compared to powdered options, catering to consumer preferences for traditional masala chai, immunity-boosting green tea, and a selection of herbal teas like chamomile. The products are well-received in urban markets where customers seek convenient, flavorful tea experiences reminiscent of home-brewed chai.For the year 2023, Chaayos reported a revenue amount of INR 29,736,729.9 and an EBITDA of INR -9,491,601.8. The company employs a direct-to-consumer sales model through its online platform, allowing customers to purchase individual tea products or curated sets. Revenue is further supported by a variety of offerings including instant tea sachets and loose tea packs, with top-selling items such as the "Make Your Own Chai" 400g pack. Promotional strategies also play a role in customer acquisition and retention, enhancing overall sales performance.In July 2022, Sunshine Teahouse Pvt. Ltd. raised INR 3.49 billion in Series C funding led by Alpha Wave Global, aimed at supporting the company’s expansion through store extensions. The funds will facilitate opening new retail locations, enhancing their market presence in existing geographical areas while targeting new regions for growth. Specific future product launches and timelines are yet to be announced, but the capital raised will enable the company to further develop its retail infrastructure.

## Funding rounds

- Series C, Jul 1, 2022, $44M — Tiger Global Management, Alpha Wave Global, Elevation Capital, Think Investment Management
- Series B, Feb 14, 2020, $18M — SAIF Partners, Tiger Global Management, Integrated Capital, Think Investment Management, TIMF Holdings
- Series B, Sep 23, 2019, $1.4M — SAIF Partners, Integrated Asset Management Asia
- Series B, Aug 17, 2018, $12M — SAIF Partners, Integrated Asset Management Asia
- Series A, Feb 28, 2017, $2.7M — Tiger Global Management

## Investors

- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A, Series B, Series C
- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series B
- Integrated Asset Management Asia — Series B
- Integrated Capital — Series B
- Think Investment Management — Series B, Series C
- TIMF Holdings — Series B
- Alpha Wave Global (https://capitalatlas.ai/funds/alpha-wave-global) — Series C
- Elevation Capital — Series C