# Sunpig

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sunpig

- Industry: Travel & Leisure
- Headquarters: Beijing, China
- Website: www.sunpig.cn
- Total disclosed funding: $14M
- Latest round: Series A (Jan 1, 2019)
- Investors on record: 6

## About

Sunpig is a Chinese company that focuses on providing innovative digital solutions to enhance communication and connectivity for businesses and consumers, particularly in the e-commerce and tech sectors.Founded in 2015 in Beijing, China, Sunpig specializes in advanced digital solutions aimed at improving customer engagement and transaction efficiency. The company has secured a total of RMB 110 million through its latest funding round, Series B, which took place on January 4, 2021. Yisi Liu serves as both the founder and CEO, leading the company's strategic direction and operations.Sunpig.cn specializes in a range of innovative products designed to meet the needs of modern consumers and businesses. Their core offerings include advanced digital solutions that facilitate seamless communication and connectivity for various end users, particularly in the e-commerce and tech sectors. These products aim to solve key issues such as inefficient customer engagement and delayed transactions, thereby enhancing the overall user experience. The company targets a diverse clientele, including small to medium-sized enterprises (SMEs) and large corporations across multiple geographical markets, including Asia-Pacific and North America. By focusing on both B2B and B2C applications, Sunpig.cn aims to deliver tailored solutions that address specific market demands while ensuring scalability and adaptability in a rapidly changing digital landscape.Sunpig.cn generates revenue through a structured transaction model that encompasses both subscription-based services and direct sales to consumers. The company offers a tiered pricing plan for its flagship products, which are designed to provide varying levels of functionality and support, catering to the unique needs of their clients. Transactions typically involve long-term partnerships with businesses that integrate Sunpig.cn’s solutions into their operations, fostering continuous revenue streams through recurring subscriptions. Additionally, the firm engages in direct sales to end users, ensuring that its products are accessible to a broader audience. The emphasis on both B2B partnerships and direct consumer access allows Sunpig.cn to maintain a versatile revenue model, in line with its commitment to innovation and customer satisfaction.In January 2021, Sunpig raised RMB 110 million in Series B funding from Beijing Zhihe Fortune Investment Management and Tianshi (Tianjin) Equity Fund Management. These funds are expected to support the launch of new products aimed at enhancing their digital service offerings. Sunpig is also planning to expand into new markets, specifically targeting regions in the Asia-Pacific and North America by the end of 2023, to further its reach and client base.

## Funding rounds

- Series A, Jan 1, 2019, $7.4M — China Capital Management, 1898 Venture Capital, Tongren Boda Capital
- Series A, Apr 20, 2017, $5.1M — Max Capital, 1898 Venture Capital, Tongren Boda Capital, FengChao Capital
- Angel, Nov 12, 2015, $1.9M — Hongtai Aplus

## Investors

- Hongtai Aplus (https://capitalatlas.ai/funds/hongtai-aplus) — Angel
- Max Capital (https://capitalatlas.ai/funds/max-capital) — Series A
- 1898 Venture Capital (https://capitalatlas.ai/funds/1898-venture-capital) — Series A
- Tongren Boda Capital (https://capitalatlas.ai/funds/tongren-boda-capital) — Series A
- FengChao Capital (https://capitalatlas.ai/funds/fengchao-capital) — Series A
- China Capital Management (https://capitalatlas.ai/funds/china-capital-management) — Series A