# SundayToz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sundaytoz

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.sundaytoz.com
- Total disclosed funding: $3M
- Latest round: Series A (Dec 1, 2010)
- Investors on record: 1

## About

Based in South Korea, SundayToz operates as a digital gaming company, creating engaging mobile games that provide entertainment and cognitive challenges to users of various demographics.SundayToz, founded in 2006 in Seoul, South Korea, specializes in mobile gaming. The firm has raised a total of USD 3.00 mn in funding, with the latest round being a Series A in November 2013, backed by SBVA. CEO Kevin Lee has been pivotal in the company’s development.SundayToz is primarily known for its innovative digital gaming solutions, focusing on mobile games that cater to a diverse demographic. Their flagship offerings include engaging and interactive games designed to provide entertainment and cognitive challenges for users of all ages. The games typically incorporate elements of social interaction and competition, appealing to both casual gamers and more dedicated players. SundayToz aims to address the growing demand for high-quality mobile gaming experiences, primarily in markets such as South Korea and Japan, where mobile gaming is a significant part of the entertainment landscape. The company's client base includes avid gamers and casual users, with games often designed to foster community engagement and enhance user experience through multiplayer features and seasonal events.SundayToz generates revenue through a combination of in-app purchases and advertising partnerships within their mobile games. The transaction structure typically involves direct-to-consumer sales, where users can buy virtual goods or enhancements that enrich their gaming experience. Additionally, the company engages in partnerships with other firms for promotional opportunities, thereby broadening their reach and creating alternative revenue streams. The specifics of pricing plans and individual service costs are intricately designed to encourage ongoing user engagement and retention, focusing on value-added offerings that enhance gameplay. For the most recent year, 2024, the company reported a revenue of USD 88.34 mn and an EBITDA of USD 6.78 mn.SundayToz plans to develop new mobile gaming products aimed at enhancing user interaction and experience. The company is focusing on expanding its reach into additional markets in Asia by 2025. Recent funding will assist in these initiatives, particularly in supporting game development and marketing strategies. In November 2013, SundayToz was listed on Kosdaq, marking a significant milestone in its growth trajectory.

## Funding rounds

- Series A, Dec 1, 2010, $3M — SBVA

## Investors

- SBVA (https://capitalatlas.ai/funds/sbva) — Series A