# Sundays for Dogs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sundays-for-dogs

- Industry: Consumer Products
- Headquarters: Cleveland, US
- Website: www.sundaysfordogs.com
- Total disclosed funding: $17M
- Latest round: Series A (Jun 25, 2021)
- Investors on record: 8

## About

Sundays for Dogs specializes in providing air-dried dog food that combines nutrition and convenience, catering to pet owners who prioritize healthy meal options for their dogs without the hassle of preparation.Founded in 2017, Sundays for Dogs is based in Cleveland, US, and focuses on delivering nutritious dog food solutions. Founders Evan Fisher and Tory Waxman established the company after identifying a gap in convenient yet healthy pet food options. In September 2023, the company raised USD 6 mn in venture funding, bringing the total amount raised to USD 6 mn through 5 deals.Sundays for Dogs specializes in air-dried dog food designed to provide a nutritious and convenient alternative to traditional frozen or raw dog food options. The company’s core products consist of human-grade ingredients, including beef, turkey, and chicken, combined with superfoods like quinoa, pumpkin, and various fruits and vegetables. These products cater to dog owners seeking to enhance their pets' nutrition while minimizing meal preparation time. Sundays utilizes a unique air-drying process that retains essential nutrients and flavors while ensuring food safety through a pathogen elimination step. The company primarily serves pet owners across the United States, offering free shipping to all 50 states, and has garnered a customer base of over 100,000 dog owners who prioritize high-quality, convenient feeding solutions for their pets.Sundays for Dogs operates on a direct-to-consumer sales model, focusing on subscriptions that allow pet owners to receive regular shipments of their dog food. This transaction structure facilitates consistent revenue flow while providing convenience to customers, who do not have to worry about the hassle of food spoilage associated with perishable items. Specific pricing plans and flagship products, such as their various air-dried recipes, are structured to offer competitive pricing compared to frozen alternatives, typically at 40% less than conventional fresh dog food. The company also emphasizes affordability while maintaining high quality, with a focus on human-grade ingredients that are easily digestible. The revenue model is bolstered by positive customer feedback, with a significant percentage of users reporting improved health and satisfaction in their pets.In September 2023, Sundays for Dogs raised USD 6 mn in venture funding, which will support their upcoming initiatives. The company is planning to launch new product lines designed to cater to varying dietary needs of dogs, with specific release dates expected to be announced in the coming months. They are also targeting expansion into additional geographic markets, including major metropolitan areas beyond their current reach within the United States, aiming for completion by the end of 2024.

## Funding rounds

- Series A, Jun 25, 2021, $15M — Great Oaks Venture Capital, BoxGroup, Red Sea Ventures, BAM Ventures, Imaginary Ventures, Lunch Partners, OldSlip Group
- Seed, Aug 13, 2020, $2.3M — Great Oaks Venture Capital, BoxGroup, Red Sea Ventures, Shrug Capital

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed, Series A
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed, Series A
- Red Sea Ventures (https://capitalatlas.ai/funds/red-sea-ventures) — Seed, Series A
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Seed
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Series A
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Series A
- Lunch Partners (https://capitalatlas.ai/funds/lunch-partners) — Series A
- OldSlip Group (https://capitalatlas.ai/funds/oldslip-group) — Series A