# Sundae School

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sundae-school

- Industry: Retail
- Headquarters: Brooklyn, US
- Website: www.sundae.school/
- Latest round: Seed (Jan 1, 2019)
- Investors on record: 1

## About

Sundae School is a fashion brand specializing in Korean-inspired streetwear, particularly known for its unique smokewear collection that blends style and cultural influence, appealing to fashion-conscious consumers globally.Sundae School, founded in 2017, is a Brooklyn-based company that specializes in Korean-inspired streetwear. The company has made one significant deal, with its most recent funding occurring in January 2019. The founder's prior business history is not specified.Sundae School specializes in Korean-inspired streetwear, focusing on smokewear apparel. Their product range includes high-quality hoodies, pants, outerwear, and accessories designed for comfort and bold aesthetics, targeting consumers who appreciate modern streetwear. The brand emphasizes small batch production to ensure quality, appealing to a diverse clientele across North America, Europe, and parts of Asia, while incorporating elements of counterculture into their designs.Sundae School generates revenue through direct-to-consumer sales on its online platform, featuring items like the Mochi Waffle Full Zip Hoodie priced between USD 66 and USD 212. Their sales model encourages one-time purchases, supplemented by promotional discounts to enhance customer engagement and loyalty. Specific revenue figures are not disclosed, but the company's diverse product range and marketing strategies support its revenue generation efforts.Looking ahead, Sundae School plans to expand its product line with new smokewear designs set to launch in 2023 and aims to penetrate the European market by 2024. The recent seed funding from Blue Collective in January 2019 will be utilized to support these initiatives, particularly in marketing and product development, to strengthen its positioning in new regions.

## Funding rounds

- Seed, Jan 1, 2019 — Blue Collective

## Investors

- Blue Collective (https://capitalatlas.ai/funds/blue-collective) — Seed