# Sun Asterisk Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sun-asterisk-co

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: www.sun-asterisk.com
- Total disclosed funding: $3.7M
- Latest round: Series D (Feb 28, 2020)
- Investors on record: 4

## About

Based in Tokyo, Japan, Sun Asterisk Co., Ltd. is a digital creative studio specializing in digital transformation, delivering innovative technology, design, and business solutions to enhance operational efficiencies across various industries.Founded in 2013, Sun Asterisk Co., Ltd. operates as a digital creative studio that focuses on digital transformation services. The company is headquartered in Tokyo, Japan, and has engaged in 11 deals, with its most recent deal occurring on July 31, 2020. In this IPO, Sun Asterisk raised JPY 2.94 billion by selling 4.2 million shares at JPY 700 each on the Tokyo Stock Exchange's Mother's Section. The founder's background is not specified, nor does the company report any subsidiaries or parent companies.Sun Asterisk operates as a digital creative studio focusing on the digital transformation of various industries through services encompassing technology, design, and business collaboration. The company’s primary offerings include product development, business innovation, and digital experience (DX) initiatives aimed at modernizing and enhancing operational efficiencies for clients. Noteworthy products include KENDRIX, a blockchain-based music management system, and ourly, a web internal communication tool. They have also developed applications for self-check-in systems in the car rental sector and digital ticketing solutions for events, catering to a diverse client base across sectors such as real estate, automotive, and entertainment, with a geographical reach that includes Japan and other Asian markets.In 2022, Sun Asterisk reported a revenue of JPY 82,282,286.4 and an EBITDA of JPY 7,965,219.5. The company's revenue model primarily revolves around B2B transactions involving partnerships and service agreements. These transactions include both one-time project fees and ongoing service subscriptions for their digital tools and platforms, structured on a fee-for-service basis. Pricing is determined by the complexity and scope of projects, reflecting the bespoke nature of the services provided. Flagship products like KENDRIX and ourly contribute to recurring revenue through ongoing client engagement and support agreements.Sun Asterisk plans to leverage recent funding from its July 2020 IPO to strengthen services in the creator economy area. The company aims to enhance the development and introduction of 'MOOOS', a fan community system, which is expected to roll out in partnership with talents and artists. Furthermore, Sun Asterisk seeks to support the growth and monetization of creators active on platforms such as YouTube, Instagram, and TikTok. The strategy will also involve providing comprehensive digital transformation solutions and rich development assets to foster a vibrant creator economy in the entertainment sector, enabling influencers, talents, artists, and fans to connect.

## Funding rounds

- Series D, Feb 28, 2020, $3.7M — Norinchukin Bank, Sony Innovation Fund, Leave a Nest Co., Ltd., 15th Rock

## Investors

- Norinchukin Bank — Series D
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series D
- Leave a Nest Co., Ltd. — Series D
- 15th Rock (https://capitalatlas.ai/funds/15th-rock) — Series D