# Sulekha.com New Media Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sulekha-com-new-media-pvt

- Industry: Internet
- Headquarters: Chennai, India
- Website: www.sulekha.com
- Total disclosed funding: $44M
- Latest round: Series C (Apr 10, 2015)
- Investors on record: 3

## About

Sulekha.com New Media Pvt. Ltd. is a digital platform that connects users in India with local service professionals across multiple sectors, enhancing access to essential services such as home repairs and education.Founded in 2000 and headquartered in Chennai, India, Sulekha.com New Media Pvt. Ltd. facilitates connections between users and service providers. The CEO, Satya Prabhakar, has driven the company through several funding rounds, including a recent Secondary Stock Purchase that raised USD 1.07 mn from Manhattan Venture Partners. The company has raised a total of USD 1,739.43 mn and completed five deals as of September 29, 2015.Sulekha is a prominent digital platform in India that connects users with local service professionals across various sectors, including home services, education, healthcare, and event management. The platform's core offerings revolve around facilitating access to skilled and verified service providers, allowing users to find solutions for everyday needs such as home appliance repairs, tuition services, pest control, and domestic help. Sulekha employs technology and domain intelligence to accurately assess user requirements and match them with suitable service experts, thereby enhancing the efficiency of service delivery. Additionally, Sulekha caters to specific needs in specialized sectors such as aviation and engineering, providing tailored training programs that prepare individuals for careers in these industries. The primary customer base consists of urban residents across key metropolitan areas in India, including cities like Chennai, Mumbai, and Delhi, highlighting the platform's extensive geographical reach.Sulekha generates revenue through various transaction-based models that connect users with service providers on its platform. The company operates primarily on a B2C (business-to-consumer) structure, where individual customers engage with service professionals for specific needs, such as hiring packers and movers or booking tutoring sessions. In 2022, the company reported a revenue of USD 110,692.6 with an EBITDA of USD 6,310.7. Payments are typically processed directly through the platform, providing a seamless experience for both users and service providers. Sulekha offers a structured pricing model that varies based on the type of service requested, with potential pricing tiers for premium service offerings or specialized training programs. This transactional framework ensures that service providers can reach their target audience effectively while generating revenue through service commissions or listing fees, thereby solidifying Sulekha's position as a key player in the local services market.Sulekha aims to expand its platform by launching upcoming products tailored to specific market needs, although specific release dates have not been disclosed. The company is targeting geographic expansion into new metropolitan areas within India to broaden its user base. The most recent funding round in September 2015, which raised USD 1.07 mn, will support these initiatives as Sulekha continues to enhance its service offerings and improve user engagement.

## Funding rounds

- Series C, Apr 10, 2015, $28M — Norwest Venture Partners, GIC
- Series B, Jan 31, 2011, $6.9M — Norwest Venture Partners, Mitsui Global Investment
- Series A, Sep 27, 2006, $9.6M — Norwest Venture Partners

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A, Series B, Series C
- Mitsui Global Investment (https://capitalatlas.ai/funds/mitsui-global-investment) — Series B
- GIC — Series C