# Sulake

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sulake

- Industry: Internet
- Headquarters: Helsinki, Finland
- Website: www.sulake.com
- Total disclosed funding: $28M
- Latest round: Series C (Jan 20, 2005)
- Investors on record: 2

## About

Sulake is a social entertainment company renowned for its interactive online platforms, including Habbo and Hotel Hideaway, designed to enhance social engagement and creativity among users.Founded in 2000, Sulake operates from its headquarters in Helsinki, Finland. The company is known for its flagship products, Habbo, a virtual social space, and Hotel Hideaway, a mobile 3D virtual world. In June 2012, Balderton (Benchmark Capital) ceded its 13.5% stake in Sulake, while 3i also exited their investment during the same period. The company has raised a total of EUR 6.00 mn, with the latest funding round occurring on 14 June 2012, involving investors Movida Japan.Sulake primarily focuses on two flagship products: Habbo and Hotel Hideaway. Habbo allows users to create avatars, engage socially, and customize virtual spaces, appealing especially to teens and young adults. Launched in 2000, it has since attracted millions of users globally. Hotel Hideaway, introduced in 2018, enhances the social experience by offering a mobile-friendly, immersive environment for creativity and interaction.In the most recent year of 2023, Sulake reported a revenue of EUR 8,798,266.60 and an EBITDA of EUR -213,273.50. The company's revenue primarily derives from user transactions in its virtual worlds, including microtransactions for virtual currency and in-game items.Sulake aims to develop new products and enhance existing offerings within its virtual environments. Specific details regarding upcoming product launches or expansions into new markets have not been disclosed. The funding raised in 2012 is expected to support Sulake's initiatives to strengthen its market presence, particularly in Europe and North America, as the company continues to build on its user engagement strategies.

## Funding rounds

- Series C, Jan 20, 2005, $24M — 3i, Benchmark
- Series B, Jun 1, 2003, $4.6M — 3i

## Investors

- 3i (https://capitalatlas.ai/funds/3i) — Series B, Series C
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series C