# Sukoon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sukoon

- Industry: Internet
- Headquarters: Karachi, Pakistan
- Website: www.sukoon.com.pk
- Latest round: Seed (Jan 28, 2016)
- Investors on record: 3

## About

Sukoon operates in the mobile betting industry, specifically catering to the Pakistani market by providing a diverse range of betting options, primarily focused on cricket, through user-friendly mobile applications.Sukoon, founded in 2015 in Karachi, Pakistan, specializes in mobile betting applications. The company raised seed financing in January 2016 led by Crescent Venture Investors, with involvement from Dotzero Ventures and The Indus Entrepreneurs.The company specializes in mobile betting applications tailored to the Pakistani market, providing users with access to a wide range of betting options, particularly focused on cricket. Their core offerings include mobile platforms that allow users to place bets, engage in casino-style games, and access real-time sports odds. The applications are designed to accommodate local preferences, featuring Urdu language support and local payment integration, such as JazzCash and Easypaisa. This ensures seamless transactions for a customer base that includes over 190 million mobile subscribers, with a significant user demographic consisting of sports enthusiasts and casual bettors. The primary geographical market for these products is Pakistan, where mobile betting has rapidly gained popularity amid increasing smartphone penetration and affordable data plans.The revenue model for the company is structured around transaction-based fees generated from betting activities within their mobile applications. Users typically engage with the platform by depositing funds using local payment methods, which enables them to place bets on various sporting events, with a special emphasis on cricket. The firm capitalizes on a commission-based structure, taking a percentage of the total wagers or bets placed by users. This transactional approach fosters a direct-to-consumer relationship, where users are incentivized to return for ongoing betting opportunities, especially during peak sporting seasons. The applications potentially generate revenue through features such as in-app purchases for premium content or enhanced betting options, aimed at providing users with a more immersive experience.Sukoon is actively developing new features and enhancements for its mobile betting applications, leveraging insights gained from user interactions. The company aims to expand its reach beyond Pakistan into neighboring regions by 2025, exploring markets where mobile betting is gaining traction. Recent funding raised in January 2016 will be utilized to support product development and marketing efforts to facilitate this geographical expansion.

## Funding rounds

- Seed, Jan 28, 2016 — Crescent Venture Investors, The Indus Entrepreneurs, Dotzero Ventures

## Investors

- Crescent Venture Investors — Seed
- The Indus Entrepreneurs — Seed
- Dotzero Ventures (https://capitalatlas.ai/funds/dotzero-ventures) — Seed