# SugarCRM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sugarcrm

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.sugarcrm.com/
- Total disclosed funding: $58M
- Latest round: Series E (Apr 4, 2012)
- Investors on record: 6

## About

SugarCRM Inc., based in the US, specializes in providing customer relationship management (CRM) solutions tailored for B2B markets, focusing on enhancing sales and customer service operations.Founded in 2004 in San Francisco, US, SugarCRM Inc. operates in the CRM sector, offering solutions to mid-sized enterprises. The company was co-founded by Clint Oram and Joakim Norlinder. In August 2018, SugarCRM raised growth capital funding from Accel-KKR, with details of the deal undisclosed. Their latest funding round amounted to USD 220,000, which is also the total amount raised across 13 deals.SugarCRM offers a robust suite of customer relationship management (CRM) solutions designed specifically for B2B markets, with a strong emphasis on manufacturing and wholesale distribution sectors. Their core products—Sugar Sell, Sugar Market, Sugar Serve, and Sugar Sales-i—integrate sales automation, marketing, customer service, and analytics into a single platform, allowing businesses to manage customer interactions and derive insights from data efficiently. Released to meet the needs of mid-sized enterprises, these tools enhance sales processes through features such as opportunity detection, lead management, and real-time data access. SugarCRM serves a diverse clientele that includes manufacturers like Creative Foam and distributors such as FSIoffice, and their solutions are utilized in various geographical markets, including North America, Europe, and Latin America, allowing organizations to tailor CRM strategies to their specific industry requirements.SugarCRM's revenue model primarily revolves around subscription-based services, which encompass various pricing plans for its product offerings. Businesses typically enter into agreements for annual or multi-year subscriptions, granting them access to the full suite of SugarCRM products tailored to their operational needs. These subscriptions provide clients with continuous updates and support, ensuring an ongoing relationship that fosters customer loyalty and satisfaction. The company's flagship products, including Sugar Sell and Sugar Serve, are positioned to address specific pain points in sales and customer service, respectively. Through these structured transactions, SugarCRM establishes itself as a leader in the CRM space, aiding organizations in boosting sales performance and enhancing customer engagement.SugarCRM is focused on enhancing its product line and expanding into new markets. With the recent funding from August 2018, the company plans to launch new products and improve existing offerings, though specific release dates have not been disclosed. Additionally, SugarCRM aims to target expansion into emerging markets in Asia and South America by 2025, leveraging their existing solutions to capture new clientele. The funding is expected to support these initiatives, enhancing their infrastructure and product development capabilities.

## Funding rounds

- Series E, Apr 4, 2012, $13M — Draper Fisher Jurvetson, New Enterprise Associates, Gold Hill Capital, Walden VC, Silicon Valley Bank
- Series D, Feb 7, 2008, $5.5M — Draper Fisher Jurvetson, New Enterprise Associates, Walden Catalyst
- Series D, Dec 11, 2007, $14M — Draper Fisher Jurvetson, New Enterprise Associates, Walden VC
- Series C, Aug 19, 2005, $18M — Draper Fisher Jurvetson, New Enterprise Associates, Walden VC
- Series B, Dec 10, 2004, $5M — Draper Fisher Jurvetson, Walden VC
- Series A, Jul 9, 2004, $2M — Draper Fisher Jurvetson

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series B, Series C, Series D, Series E
- Walden VC (https://capitalatlas.ai/funds/walden-vc) — Series B, Series C, Series D, Series E
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series C, Series D, Series E
- Walden Catalyst (https://capitalatlas.ai/funds/walden-catalyst) — Series D
- Gold Hill Capital (https://capitalatlas.ai/funds/gold-hill-capital) — Series E
- Silicon Valley Bank — Series E