# SUGAR Cosmetics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sugar-cosmetics

- Industry: Consumer Products
- Headquarters: Mumbai, India
- Website: www.sugarcosmetics.com
- Total disclosed funding: $98M
- Latest round: Series D (Sep 1, 2026)
- Investors on record: 8

## About

Based in Mumbai, India, founded in 2012, SUGAR Cosmetics, operated by Vellvette Lifestyle Pvt. Ltd., specializes in a variety of cosmetics aimed at modern users. The company was co-founded by Vineeta Singh (CEO as of 2026) and Kaushik Mukherjee. The company has undergone strategic expansions in product lines and international reach, specifically in Southeast Asia and the Middle East. In September 2026, SUGAR Cosmetics raised INR 1.44 billion venture funding from A91 Partners. 

SUGAR Cosmetics specializes in the development and sale of premium beauty products, including an array of lipsticks, eyeliners, foundations, and skincare offerings like serums and lip oils. Notable products include the Glide Peptide Serum Lipstick and Drop A Tint Lip Oil, which are designed for both aesthetic appeal and skincare. The company primarily serves the Indian market while expanding its presence in international markets, including Southeast Asia and the Middle East.

In 2023, SUGAR Cosmetics reported a revenue of USD 52.37 mn, with an EBITDA of USD -8.09 mn. The company operates a direct-to-consumer model through its website and mobile application, utilizing promotional strategies and exclusive discounts to drive sales.

The company plans to use the September 2026 funding to stabilize the business, rebuild its revenue stream, improve profitability, and strengthen unit economics.

## Funding rounds

- Series D, Sep 1, 2026, $15M — A91 Partners
- Series D, Jul 23, 2025 — L Catterton, Malabar Investments, Elevation Capital, Anicut Capital, A91 Partners
- Series D, May 31, 2022, $54M — L Catterton, India Quotient, Elevation Capital, A91 Partners
- Series C, Mar 25, 2021, $3.3M — A91 Partners, Stride Ventures
- Series C, Feb 26, 2021, $12M — India Quotient, Elevation Capital, A91 Partners, Stride Ventures
- Series B, Apr 2, 2019, $11M — India Quotient, Anicut Capital, A91 Partners
- Series A, Jul 3, 2017, $2.3M — India Quotient, RB Investments

## Investors

- India Quotient (https://capitalatlas.ai/funds/india-quotient) — Series A, Series B, Series C, Series D
- RB Investments (https://capitalatlas.ai/funds/rb-investments) — Series A
- Anicut Capital (https://capitalatlas.ai/funds/anicut-capital) — Series B, Series D
- A91 Partners (https://capitalatlas.ai/funds/a91-partners) — Series B, Series C, Series D
- Elevation Capital — Series C, Series D
- Stride Ventures — Series C
- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series D
- Malabar Investments — Series D