# SUGAR Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sugar-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.sugarcorp.jp
- Total disclosed funding: $1.8M
- Latest round: Series A (Nov 12, 2018)
- Investors on record: 1

## About

SUGAR Co., Ltd. is a prominent developer and publisher of online games, committed to delivering immersive entertainment experiences across diverse gaming genres to a wide audience.Founded in 2017 in Tokyo, Japan, SUGAR Co., Ltd. specializes in the development and publishing of online games. The company has executed 2 deals to date, with its most recent deal occurring on February 26, 2020. SUGAR Co., Ltd. raised JPY 130 million in Series B funding from UUUM Co.,Ltd., which contributed to a total amount raised of JPY 130 million and a current company valuation of JPY 229.706 million.The company specializes in the development and publishing of online games, designed to provide immersive entertainment experiences to a diverse audience. Their core product offerings feature a range of gaming genres, including action, strategy, and role-playing games, each engineered to maximize user engagement and retain player interest. These games are accessible across various platforms, such as PC and mobile devices, allowing for flexibility and convenience in gameplay. The primary end users include casual gamers and avid players, with a client base that spans multiple demographics and geographical markets, including North America, Europe, and parts of Asia. The games have been released in phases, with iterative updates and expansions that enhance user experience and address player feedback, ensuring a continually evolving product lineup.Revenue generation for the company is driven through a multi-faceted transaction structure that includes direct-to-consumer sales, in-game purchases, and subscription models. Players typically purchase the games outright or access them via a subscription service, which grants them comprehensive access to the game library and exclusive content. In-game purchases allow users to acquire cosmetic upgrades or additional features, fostering a steady revenue stream. The company’s flagship products have established a strong presence in the market, contributing significantly to overall sales. This robust financial model positions the company to effectively capitalize on the growing demand for online gaming experiences, ensuring sustainable growth and profitability.SUGAR Co., Ltd. is focused on expanding its product lineup and exploring new geographic markets. The company is currently developing several new games, aiming for a phased release starting in 2021. Additionally, plans are in place to penetrate specific markets in Southeast Asia, targeting a significant launch by 2023. The recent Series B funding of JPY 130 million will be utilized to support these initiatives, enabling the company to enhance its product offerings and expand its market presence.

## Funding rounds

- Series A, Nov 12, 2018, $1.8M — JAFCO Group

## Investors

- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A