# Subtl Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/subtl-beauty

- Industry: Consumer Products
- Headquarters: Pittsburgh, US
- Website: www.subtlbeauty.com
- Total disclosed funding: $5.4M
- Latest round: Series A (Nov 14, 2023)
- Investors on record: 3

## About

Based in Pennsylvania, US, and founded in 2017, Subtl Beauty, Inc. operates as a cosmetics company that provides compact, customizable makeup stacks designed to streamline beauty routines. In December 2023, Subtl Beauty, Inc. raised USD 5.5 million in Series A funding from Cult Capital, returning investors Grouse Ridge Capital and Innovation Works.  

Subtl Beauty, Inc. offers a stackable makeup system, comprising different beauty essentials such as concealer, lip and cheek tint, pressed powder, highlighter, dry brush cleaner, cosmetic bag, starter stak, dual-end eyeshadow brush, tools bundle, applicator, cream highlighter, and eyeshadow duos through its online platform. Additionally, the company provides ultra-giftable stack sets consisting of various interchangeable makeup essentials, allowing users to build personalized beauty kits tailored to their specific preferences and needs.

The company plans to use the Series A funding to further develop its products.

## Funding rounds

- Series A, Nov 14, 2023, $5.4M — Grouse Ridge Capital, CULT Capital, Innovation Works

## Investors

- Grouse Ridge Capital (https://capitalatlas.ai/funds/grouse-ridge-capital) — Series A
- CULT Capital (https://capitalatlas.ai/funds/cult-capital) — Series A
- Innovation Works (https://capitalatlas.ai/funds/innovation-works) — Series A