# Subtext Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/subtext-media

- Industry: Software
- Headquarters: US
- Website: www.subtext.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 25, 2011)
- Investors on record: 4

## About

Subtext Media, Inc. is a communication platform that enhances user interaction through integrated messaging services, empowering educational institutions, businesses, and individual creators to share and engage with diverse digital content.Subtext Media, Inc. provides a digital messaging service that enables real-time engagement with text, audio, and video content. Founded by Harris Novick, Kevin Wong, and Timothy VanMatre, the company has undergone strategic focus shifts to improve its service delivery. The company is headquartered in the US. Notably, on June 28, 2013, Subtext Media was acquired by Renaissance Learning, Inc., a portfolio company of Permira, following its participation in a SEED funding round that raised USD 3.00 mn from investors including GV, Mayfield Fund, New Enterprise Associates, and Omidyar Network.Subtext offers a platform designed to enhance communication and collaboration with tools for content sharing and social interaction. Its core digital messaging service integrates text, audio, and video, addressing challenges like information overload in personal and professional communications. The platform serves a diverse clientele, including educational institutions and corporate teams, and is marketed primarily in North America and select European markets, where demand for integrated communication solutions is growing.Subtext generates revenue through a subscription-based model with tiered pricing for individuals, small teams, and larger organizations. Clients can choose from various plans that include premium features and functionalities, such as advanced analytics and personalized content-sharing options. The service supports both direct-to-consumer and B2B sales, allowing organizations to seamlessly integrate Subtext into their operations, thus effectively monetizing its platform.Looking ahead, Subtext Media plans to enhance its platform by launching new features and products aimed at boosting user engagement. Expansion into new geographic regions, particularly in Europe, is anticipated to occur by the end of 2024. Recent funding from the SEED round will be utilized to support these initiatives and upgrade existing services, facilitating a better user experience. The focus remains on broadening market reach and enhancing service offerings to meet the growing demand for integrated communication tools.

## Funding rounds

- Seed, Oct 25, 2011, $3M — Mayfield Fund, New Enterprise Associates, GV, Omidyar Network

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Seed
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Omidyar Network (https://capitalatlas.ai/funds/omidyar-network) — Seed