# SubPac

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/subpac

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.subpac.com
- Total disclosed funding: $6M
- Latest round: Series A (May 5, 2016)
- Investors on record: 3

## About

SubPac, Inc. is a company specializing in innovative audio technology, enhancing sound experiences through immersive products designed for professionals in music production, gaming, and virtual reality.Founded in 2013, SubPac, Inc. is based in Palo Alto, US and focuses on creating immersive audio solutions. The company, co-founded by John Alexiou and Todd Chernecki, has raised a total of USD 7.8 mn over two deals, with the latest funding round occurring in July 2018, led by Faurecia. The company does not have any known subsidiaries or significant strategic pivots in its operations.SUBPAC specializes in innovative audio technology that enhances the way users experience sound through its product offerings. The company's flagship product, the SUBPAC X1 System, integrates hardware and software components to deliver deep bass frequencies that create a physical, immersive experience. This hybrid design serves dual purposes, functioning as a studio chair and wearable device, catering to audio and virtual reality professionals who seek heightened immersion in their work. SUBPAC's products are widely used in various industries, including music production, gaming, and virtual reality, with a customer base that includes audio engineers, content creators, and VR developers. The company's products are available globally, with a strong presence in North America, Europe, and Asia, targeting markets where advanced sound technology is in high demand.SUBPAC's revenue model is structured around direct sales of its products, including the SUBPAC X1 System and accessories such as the C1 Control Module. These transactions occur primarily through e-commerce platforms, where customers can purchase products directly from the company. Additionally, SUBPAC may engage in partnerships with businesses in the audio and entertainment sectors, facilitating bulk purchases for studios and event spaces. The pricing framework for SUBPAC products typically includes a one-time purchase cost, with potential for ongoing revenue through supplemental accessories or software updates. The company’s revenue streams are bolstered by the growing demand for immersive audio experiences, particularly in the realms of music and virtual environments.In July 2018, SubPac, Inc. raised USD 7.8 mn in venture funding led by Faurecia, which will support their strategy for future growth. The company is focusing on designing new products that enhance the audio experience, although specific release dates were not disclosed. SubPac aims to expand its presence into new markets, targeting specific regions in Asia and Europe by 2023, where there is a growing interest in advanced audio technology.

## Funding rounds

- Series A, May 5, 2016, $6M — Azure Capital Partners, M7 Tech Partners, Dada Life

## Investors

- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Series A
- M7 Tech Partners (https://capitalatlas.ai/funds/m7-tech-partners) — Series A
- Dada Life — Series A