# Subbyx S.r.l.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/subbyx-s-r-l

- Industry: Internet
- Headquarters: Milan, Italy
- Website: www.subbyx.com
- Total disclosed funding: $50M
- Latest round: Series A (Mar 25, 2026)
- Investors on record: 2

## About

Founded in 2023, Subbyx S.r.l. is an Italian company specializing in subscription-based technology services, offering consumers flexible access to a variety of electronic devices and sustainability-focused solutions.Subbyx S.r.l., based in Milan, Italy, operates in the technology sector, providing a subscription model for consumer electronics. The company was founded by individuals whose prior experience remains unspecified. Subbyx raised EUR 30 million in Series A funding in March 2026, led by SystemiQ with participation from Azimut, marking a significant investment milestone as part of a larger EUR 50 million Series A round.Subbyx operates a subscription-based model, offering a range of technology products primarily focused on consumer electronics. Their core offerings include plans for various devices such as smartphones, tablets, laptops, audio equipment, and smartwatches, categorized under two main subscription plans known as Johnny and Teddy. The Johnny plan allows users to swap their devices for updated models as new versions are released, maintaining a fixed subscription cost. Conversely, the Teddy plan provides a more cost-effective approach where subscribers retain their devices, enjoying decreasing subscription costs over time. Subbyx also features unique offerings called Subbyx Boxes, delivering refurbished products in various configurations, appealing to eco-conscious individuals seeking flexibility and affordability in technology use.Subbyx's revenue model is structured around a subscription service that allows customers to access various high-tech products for a monthly fee. Customers subscribe to one of the plans—Johnny or Teddy—paying a set fee based on their chosen plan while gaining access to the latest technology without the burden of outright purchase. The subscription framework supports both direct-to-consumer transactions and opportunities for partnerships, potentially allowing for B2B engagements in the future. Each subscription plan supports a tiered pricing structure with costs associated with different product categories and additional services such as Subbyx Care, providing coverage for accidental damage. The company also enhances its value proposition with a trade-in program that allows users to send in unused products for credit towards their subscription, fostering a circular economy mindset among its clientele.Subbyx plans to utilize its recent funding to support international expansion by scaling its subscription infrastructure. The company aims to enter new European markets, starting with Sweden, following the Series A funding round that raised EUR 30 million in March 2026. Upcoming products are currently being designed, although specific launch dates have not been disclosed.

## Funding rounds

- Series A, Mar 25, 2026, $35M — Azimut, SystemiQ
- Seed, Jan 30, 2025, $15M — Azimut

## Investors

- Azimut (https://capitalatlas.ai/funds/azimut) — Seed, Series A
- SystemiQ (https://capitalatlas.ai/funds/systemiq) — Series A