# Stylewe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stylewe

- Industry: Retail
- Headquarters: Guangzhou, China
- Website: www.chicv.com
- Total disclosed funding: $52M
- Latest round: Series B (Apr 23, 2021)
- Investors on record: 5

## About

Based in China, Stylewe is a cross-border e-commerce platform focused on fast-fashion, specializing in a wide array of women's apparel and accessories to enhance consumer lifestyle experiences.Stylewe, founded in 2014 and headquartered in Guangzhou, China, operates as an online retailer in the fast-fashion sector. The company has successfully executed three deals, with its most recent funding round occurring on April 23, 2021. This Series B funding round raised USD 50.00 mn, led by Tencent Investment and included participation from Focustar Capital. The CEO and founder of the company is Xingjian Yang.???? (CHICV) primarily centers its operations on the fast-fashion sector, offering a diverse range of women's apparel as its core product. The company has also expanded its offerings to include shoes, bags, and accessories, constructing a comprehensive ecosystem of proprietary brands. By emphasizing consumer lifestyle in its design philosophy, CHICV leverages a robust data operation system and efficient product supply chain to deliver quality goods and a seamless shopping experience. CHICV operates several independent brand websites, including STYLEWE, JUSTFASHIONNOW, and NORACORA, serving a global clientele across over 200 countries and regions, with significant markets in North America, Europe, and Asia.The revenue model for ???? (CHICV) is centered around direct-to-consumer sales via its brand websites, enabling customers to shop online for a variety of fashion products. Revenue is generated through single transactions as consumers make purchases directly, supported by promotional campaigns that highlight flagship products. The pricing strategy is competitive within the fast-fashion segment, attracting a broad consumer base. By facilitating a direct connection with customers, CHICV captures market demand and fosters loyalty through quality and service. The brand's visibility in numerous international markets enhances its revenue-generating capabilities.Following the Series B funding round on April 23, 2021, which raised USD 50.00 mn, Stylewe plans to utilize these resources for further expansion. The company intends to launch new product lines focusing on innovative fashion solutions, with specific release dates yet to be announced. Additionally, Stylewe aims to expand its presence in emerging markets, with targeted efforts in Southeast Asia and Latin America by the end of 2023. This strategic approach is designed to enhance its market reach and capitalize on the growing demand for fast-fashion products in these regions.

## Funding rounds

- Series B, Apr 23, 2021, $50M — Tencent Investment, Focustar Capital
- Series A, Nov 13, 2017 — Beam Capital
- Angel, Mar 3, 2016, $2.3M — Lenovo Capital and Incubator Group, Grit Ventures

## Investors

- Lenovo Capital and Incubator Group (https://capitalatlas.ai/funds/lenovo-capital-and-incubator-group) — Angel
- Grit Ventures — Angel
- Beam Capital (https://capitalatlas.ai/funds/beam-capital) — Series A
- Tencent Investment — Series B
- Focustar Capital (https://capitalatlas.ai/funds/focustar-capital) — Series B