# StyleTheory Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/styletheory-private

- Industry: Consumer Products
- Headquarters: Singapore, Singapore
- Website: www.styletheory.co
- Total disclosed funding: $24M
- Latest round: Series B (Nov 13, 2019)
- Investors on record: 4

## About

StyleTheory Private Limited is a fashion rental company specializing in luxury designer apparel and branded accessories, providing customers with a cost-effective and sustainable alternative to traditional wardrobe ownership.Founded in 2016 and headquartered in Singapore, StyleTheory Private Limited offers a unique platform for luxury fashion rentals. The company was established by Christopher Halim and Raena Lim, with Christopher Halim currently serving as CEO. StyleTheory has completed a total of 4 funding deals and recently raised USD 15.00 mn in a Series B funding round led by SBVA, bringing the total amount raised to USD 15.00 mn and valuing the company at USD 67.446 mn.StyleTheory SG provides a luxury fashion rental service that focuses on designer dress and branded bag rentals. The service caters to fashion-conscious individuals seeking variety in their wardrobes and environmentally conscious consumers aiming for sustainable fashion options. By offering access to a diverse range of high-end designer items, customers can choose outfits for various occasions, from professional to casual, primarily serving urban centers in Southeast Asia.In 2019, StyleTheory SG generated revenue of USD 5,467,573.10, with an EBITDA loss amounting to USD 4,800,592.20 for the same year. The company operates on a transaction-based model, allowing clients to rent items directly from their platform, which is particularly appealing in the luxury market.Looking ahead, StyleTheory plans to expand its product offerings with new rental categories and enhance its platform's functionality. The company is also targeting expansion into additional Southeast Asian markets by the end of 2024. Recent funding from SEEDS Capital will support these initiatives and facilitate the scaling of operations, enhancing customer experience and increasing market presence.

## Funding rounds

- Series B, Nov 13, 2019, $15M — SBVA, Paradise Group Holdings Pte Ltd, Alpha JWC Ventures
- Series A, Aug 7, 2018, $8.1M — SBVA, Alpha JWC Ventures
- Seed, Aug 12, 2016, $0.7M — Quest Ventures, Alpha JWC Ventures

## Investors

- Quest Ventures (https://capitalatlas.ai/funds/quest-ventures) — Seed
- Alpha JWC Ventures (https://capitalatlas.ai/funds/alpha-jwc-ventures) — Seed, Series A, Series B
- SBVA (https://capitalatlas.ai/funds/sbva) — Series A, Series B
- Paradise Group Holdings Pte Ltd — Series B