# StyleShare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/styleshare

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.styleshare.kr
- Total disclosed funding: $57M
- Latest round: Series D (Jan 30, 2020)
- Investors on record: 13

## About

Founded in 2011 in Seoul, South Korea, StyleShare Inc. operates as a digital fashion and lifestyle content platform. The company was acquired by MUSINSA Co., Ltd. in May 2021 for KRW 300 billion. CEO Gunhyo Jung leads the company, with co-founders Jay Yoon and Yehyun Kim also playing key roles in its operations. StyleShare Inc. has completed a total of 6 funding deals, raising a cumulative amount of KRW 25 billion, with the latest round being an Add-on Trade Sale led by MUSINSA.

StyleShare Inc. specializes in digital fashion and lifestyle content, offering a platform that fosters user engagement with fashion trends and personal style expression. Users can create and share style boards, connect with others, and discover new fashion products. The platform primarily attracts fashion enthusiasts, influencers, and brands aiming to reach a digitally engaged audience across South Korea, Japan, and selected regions in Southeast Asia.

For the year 2020, StyleShare Inc. reported a revenue of KRW 12,751,810.30, with an EBITDA of KRW 9,406,182.20. The company generates revenue through advertising and strategic partnerships with fashion brands, which include B2B partnerships for promotional placements and affiliate marketing agreements that facilitate direct-to-consumer sales.

StyleShare Inc. plans to enhance its offerings by introducing new features and products aimed at fashion enthusiasts, although specific details on upcoming launches are not disclosed. The company is looking to expand its operations into new markets, particularly targeting growth in Southeast Asia by 2023. The recent acquisition by MUSINSA, valued at KRW 300 billion, will support these initiatives, providing necessary resources for technological advancements and market expansion.

## Funding rounds

- Series D, Jan 30, 2020, $21M — SBI Investment Korea, LB Investment, WOORI Venture Partners, Stonebridge Capital, IMM Investment, Mirae Asset Venture Investment, Premier Partners, KB Securities, Stonebridge Ventures, Mirae Asset Capital
- Series C, May 1, 2018, $27M — LB Investment, Atinum Investment, Korea Investment Partners, IMM Investment, Stonebridge Ventures
- Series B, Mar 10, 2017, $0.9M — IMM Investment
- Series B, Dec 1, 2016, $4.2M — WOORI Venture Partners, Atinum Investment, Stonebridge Ventures
- Series A, Apr 30, 2014, $2.4M — LB Investment
- Seed, Aug 13, 2012, $0.7M — BSK Investment

## Investors

- BSK Investment (https://capitalatlas.ai/funds/bsk-investment) — Seed
- LB Investment (https://capitalatlas.ai/funds/lb-investment) — Series A, Series C, Series D
- WOORI Venture Partners (https://capitalatlas.ai/funds/woori-venture-partners) — Series B, Series D
- Atinum Investment (https://capitalatlas.ai/funds/atinum-investment) — Series B, Series C
- Stonebridge Ventures — Series B, Series C, Series D
- IMM Investment (https://capitalatlas.ai/funds/imm-investment) — Series B, Series C, Series D
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series C
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series D
- Stonebridge Capital (https://capitalatlas.ai/funds/stonebridge-capital) — Series D
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series D
- Premier Partners (https://capitalatlas.ai/funds/premier-partners) — Series D
- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Series D
- Mirae Asset Capital (https://capitalatlas.ai/funds/mirae-asset-capital) — Series D