# stylefruits.de

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/stylefruits-de

- Industry: Consumer Products
- Headquarters: Munich, Germany
- Website: www.stylefruits.de
- Latest round: Series B (Apr 13, 2011)
- Investors on record: 2

## About

Stylefruits.de is an online platform dedicated to providing fashion and styling advice, specifically aimed at empowering women with practical solutions for their wardrobe needs.Stylefruits.de is a fashion advisory platform that offers styling tips and advice. The company is headquartered in Munich, Germany. Founded by Mathias Ziegler, who has a background in fashion and retail, Stylefruits.de was acquired by Ströer Digital Group GmbH in April 2016 for an undisclosed amount. The company has completed a total of 3 deals since its inception.Stylefruits.de specializes in providing fashion and styling advice through an online platform. Its core offerings include a variety of styling tips for occasions like weddings and seasonal events, focusing on practical solutions for women. The platform addresses challenges such as outfit selection and body shape considerations, aiming to help women feel confident without significant financial investment. The services target female consumers mainly in Europe, particularly in German-speaking regions, where the brand boasts a strong presence.The revenue model of Stylefruits.de revolves around offering styling tips and product recommendations. The company likely generates income through affiliate partnerships with retailers and brands featured on the platform. There is no direct subscription model, as clients mainly access the platform for fashion guidance. Revenue is driven by transactions initiated through referrals to retail partners, where users can purchase recommended products. The platform emphasizes affordable fashion items, enhancing user experience while monetizing its content.Stylefruits.de has plans for future growth, including new initiatives for expanding its range of styling services and enhancing its online platform. Following its acquisition by Ströer Digital Group GmbH in April 2016, the company aims to leverage this partnership to access new markets beyond its current German-speaking focus. Specific strategies for geographic expansion have not been disclosed, but the company is exploring opportunities to broaden its reach. The funding from the acquisition is expected to support these growth initiatives and enhance the platform's offerings.

## Funding rounds

- Series B, Apr 13, 2011 — Creathor Ventures, Vorwerk Ventures

## Investors

- Creathor Ventures (https://capitalatlas.ai/funds/creathor-ventures) — Series B
- Vorwerk Ventures (https://capitalatlas.ai/funds/vorwerk-ventures) — Series B