# Style C Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/style-c

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.stylec.co.kr
- Total disclosed funding: $14M
- Latest round: Series B (Dec 15, 2022)
- Investors on record: 9

## About

Style C Corporation, based in South Korea, operates a platform facilitating product testing and consumer engagement, linking brands and users for valuable feedback and product insights.Founded in 2012, Style C Corporation specializes in the experience sampling market, enabling consumers to test and review a wide range of products. The company has not undergone any notable pivots or changes in business strategy. Style C is headquartered in Seoul, South Korea. In December 2022, the company raised KRW 4 billion in a Series B funding round, bringing its total capital raised to KRW 4 billion, with key investors including Korea Asset Investment Securities, Union Investment Partners, and We Venture Partners.Style C operates a user-friendly platform for product testing and consumer engagement, primarily focusing on the experience sampling market. Their core service is a trial program that enables consumers to participate in product testing for various items, ranging from health and beauty products to home goods and lifestyle items. Users can sign up to receive products in exchange for their feedback, thereby facilitating a direct connection between brands and consumers. The offerings cater to both individual consumers and businesses seeking to promote their products through authentic consumer reviews. Style C primarily serves the South Korean market but has potential outreach to broader Asian consumer bases through its online platform. The platform’s ability to connect brands with engaged users provides significant value, enhancing brand visibility and consumer loyalty.Style C generates revenue through a structured model involving product sponsorships and fee-based participation in its trial programs. Brands pay to feature their products on the platform, allowing users to apply for trials and provide feedback in the form of reviews. The transaction structure typically operates on a B2C basis, where consumers receive free or discounted products in exchange for their insights. This boosts product awareness for brands and incentivizes consumer participation through a reward system. Specific pricing details for participation or product sponsorships are aligned with the nature of the products and the promotional strategies employed, fostering ongoing relationships between Style C, its users, and the brands it partners with.In December 2022, Style C Corporation raised KRW 4 billion in a Series B funding round, intended to support the production of private brand (PB) products and to acquire PB brands. This investment will enhance seller content and provide more benefits to sellers on its platform. The company plans to expand its product offerings and improve its platform capabilities. Future efforts may also target broader Asian markets for expansion, capitalizing on the existing user base and brand partnerships.

## Funding rounds

- Series B, Dec 15, 2022, $3.1M — Union Investment Partners, We Venture Partners, Korea Asset Investment Securities
- Series B, Dec 27, 2021, $8.4M — Woori Bank, Company K Partners, Wired Partners, Stonebridge Ventures, Korea Asset Investment Securities
- Series A, Aug 11, 2020, $2.5M — Albatross Investment, Quantum Ventures Korea, We Venture Partners, Stonebridge Ventures

## Investors

- Albatross Investment (https://capitalatlas.ai/funds/albatross-investment) — Series A
- Quantum Ventures Korea (https://capitalatlas.ai/funds/quantum-ventures-korea) — Series A
- We Venture Partners (https://capitalatlas.ai/funds/we-venture-partners) — Series A, Series B
- Stonebridge Ventures — Series A, Series B
- Woori Bank — Series B
- Company K Partners (https://capitalatlas.ai/funds/company-k-partners) — Series B
- Wired Partners (https://capitalatlas.ai/funds/wired-partners) — Series B
- Korea Asset Investment Securities (https://capitalatlas.ai/funds/korea-asset-investment-securities) — Series B
- Union Investment Partners (https://capitalatlas.ai/funds/union-investment-partners) — Series B