# Styla

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/styla

- Industry: Marketing/Advertising
- Headquarters: Berlin, Germany
- Website: www.styla.com
- Total disclosed funding: $2.8M
- Latest round: Seed (Apr 29, 2015)
- Investors on record: 5

## About

Styla GmbH is a Berlin-based technology company specializing in headless frontend solutions for e-commerce platforms, enabling businesses to efficiently manage and optimize their online storefronts.Founded in 2012 in Berlin, Germany, Styla GmbH provides a headless frontend solution designed for e-commerce platforms. The company has not undergone significant business pivots or changes in operations. It has raised a total of EUR 4.1 million across two funding rounds, with the latest round occurring on May 13, 2019, led by Hi Inov - Dentressangle and including investors such as ALP.X Group and Brandenburg Kapital. The current CEO is Philipp Rogge, who is one of the co-founders alongside Franz Riedl and Stefano Veggi.Styla Frontend delivers a comprehensive headless frontend solution specifically designed for e-commerce platforms, including BigCommerce and Shopware. The main product comprises five integrated technologies: a Progressive Web App (PWA) storefront, a Page Builder with Content Management System (CMS), an image optimizer, a pre-render engine, and deployment, hosting, and Content Delivery Network (CDN) services. These technologies facilitate the streamlined setup of e-commerce storefronts, allowing marketing teams to effectively manage and customize their online presence without heavy IT reliance, while focusing on speed and search engine optimization (SEO). The company caters to a varied clientele across North America and Europe, targeting businesses looking to enhance their online sales and marketing effectiveness.Styla Frontend generates revenue through a combination of success-based fees and subscription models, focusing on direct transactions with its clients, which predominantly consist of retailers and e-commerce businesses. The pricing structure aligns with the performance and growth achieved by clients, incentivizing both parties. Clients may incur fees based on specific usage of Styla's services, such as storefront setup and CMS functionalities. This approach fosters strong partnerships, promotes long-term relationships, and drives revenue growth for Styla, bolstered by dedicated support services that enhance client satisfaction and retention.Following the recent funding round in May 2019, which raised EUR 4.1 million, Styla GmbH is strategically positioned to enhance its product offerings and expand into new markets. The company plans to develop new products aimed at improving e-commerce functionalities and is targeting further expansion into North America and potential entry into Asian markets by 2023. The recent funding will support these initiatives, allowing Styla to invest in product development and marketing efforts to solidify its presence and service capabilities in these regions.

## Funding rounds

- Seed, Apr 29, 2015, $2.8M — Aglae Ventures, Redalpine, West Tech Ventures, Cherry Ventures, Atlantic Labs

## Investors

- Aglae Ventures (https://capitalatlas.ai/funds/aglae-ventures) — Seed
- Redalpine (https://capitalatlas.ai/funds/redalpine) — Seed
- West Tech Ventures — Seed
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Seed
- Atlantic Labs (https://capitalatlas.ai/funds/atlantic-labs) — Seed